Perbandingan User Experience Aplikasi Digital Wallet (Pengguna Go-Pay, OVO, DANA, dan LinkAja) Pada Mahasiswa Bandung

Authors

  • Fianti Krisna Dewi Fakultas Ekonomi dan Bisnis, Telkom University
  • Maya Ariyanti Fakultas Ekonomi dan Bisnis, Telkom University

DOI:

https://doi.org/10.12695/jmt.2020.19.2.1

Keywords:

User Experience, HEART metrics, Digital Wallet

Abstract

Abstrak. Penelitian ini bertujuan untuk mengetahui perbandingan user experience aplikasi digital wallet Go-Pay, OVO, DANA, dan LinkAja pada mahasiswa Bandung. Metode yang digunakan adalah metode non-probability sampling dengan jumlah sampel sebanyak 405 responden. Pengukuran user experience pada penelitian ini menggunakan HEART metrics yang berfokus pada pengguna. Analisis perbandingan menggunakan uji Kruskal Wallis H dengan software SPSS 23 menunjukkan hasil bahwa terdapat perbedaan Happiness, Engagement, Adoption, Retention, Task Success, dan User experience antara pengguna Go-Pay, OVO, DANA, dan LinkAja.

Kata kunci: User experience, digital wallet, happiness, engagement, adoption, retention, task success.


Abstract. The purpose of this study was to knew user experience's comparison of the digital wallet applications of Go-Pay, OVO, DANA, and LinkAja in Bandung Student. The method used is the non-probability sampling with a sample size of 405 respondents. The measurement of user experience in this study used HEART metrics that are measured to users. Analysis of comparative used the Kruskal Wallis H test with SPSS 23 software shows that there are differences in Happiness, Engagement, Adoption, Retention, Task Success, and User experience on Go-Pay, OVO, DANA, and LinkAja users.

Keywords: User experience, digital wallet, happiness, engagement, adoption, retention, task success.

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Author Biographies

Fianti Krisna Dewi, Fakultas Ekonomi dan Bisnis, Telkom University

Business Management Telecommunication and Information Technology

Maya Ariyanti, Fakultas Ekonomi dan Bisnis, Telkom University

Business Management Telecommunication and Information Technology

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Submitted

2020-04-22

Accepted

2020-07-10

Published

2020-08-21

How to Cite

Dewi, F. K., & Ariyanti, M. (2020). Perbandingan User Experience Aplikasi Digital Wallet (Pengguna Go-Pay, OVO, DANA, dan LinkAja) Pada Mahasiswa Bandung. Jurnal Manajemen Teknologi, 19(2), 111–129. https://doi.org/10.12695/jmt.2020.19.2.1

Issue

Vol. 19 No. 2 (2020)

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2023. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium.