Impulse Buying Tendency

Authors

  • jondry adrin hetharie SEKOLAH TINGGI ILMU EKONOMI DAN MANAJEMEN (STIEM) RUTU NUSA AMBON

Abstract

This study has the objective to test stimulus which is given from store environment and store social factor toward impulse buying tendency mediated by positive emotion of consumers at Matahari departement store in  Ambon City. This study is an explanatory research. Population of this study is consumers who shops in Matahari Department Store in Ambon City. With respondent for 128 people, sampling determination is using purposive sampling method. Data analysis technique in this study is using path analysis. Result of the analysis showed that there are direct effects from physical environment and social aspect of the store toward consumer’s positive emotion and toward impulse buying tendency. Result of this study also revealed that there are direct effects of consumer’s positive emotion toward impulse buying tendency and indirect effects of store’s environment stimulus and store’s social factor toward impulse buying tendency mediated by consumer’s positive emotion.

 

Keywords: Positive Emotion, Impulse buying tendency

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Author Biography

jondry adrin hetharie, SEKOLAH TINGGI ILMU EKONOMI DAN MANAJEMEN (STIEM) RUTU NUSA AMBON

Dosen Dpk Pada Sekolah Tinggi Ilmu dan Ekonomi Stiem Rutu Nusa Ambon.

Jln. DR Kayadoe Ambon Kelurahan Benteng

Ambon-Maluku

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Submitted

2012-10-03

Accepted

2013-02-21

Published

2013-03-04

How to Cite

hetharie, jondry adrin. (2013). Impulse Buying Tendency. Jurnal Manajemen Teknologi, 11(3). Retrieved from https://journal.sbm.itb.ac.id/index.php/mantek/article/view/354

Issue

Vol. 11 No. 3 (2012)

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2023. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium.