Analysis of Marketing Channels and Price Effect to Rice Marketing Efficiency in Aceh, Indonesia

Authors

  • Mukhlis Yunus
  • Hendra Syahputra Lecturer of the Knowledge Management in Faculty of Da’wa- Islamic Community Development Faculty of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia. Ph.D Student on Manegement and Business Program, Syiah Kuala University

Abstract

The objective of this study is to empirically explore the influence of marketing channels and price to rice marketing efficiency in Aceh Province, Indonesia. Six hundreds farmers' households from six districts of rice production base in Aceh were selected for the samples and analysed using the structural equation modelling (SEM). This study has been successfully documented how inefficient was the marketing of rice in Aceh because the farmers still tended to choose higher level of marketing channel with lower marketing performance. The price of rice was unstable, especially during the harvest and famine seasons, despite the government having set up a price policy. This study also found that marketing channels had positive and significant relationship with the rice marketing efficiency.

Keywords: Efficiency, Marketing, Prices, Rice Marketing Channels, Price Effect

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Author Biography

Hendra Syahputra, Lecturer of the Knowledge Management in Faculty of Da’wa- Islamic Community Development Faculty of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia. Ph.D Student on Manegement and Business Program, Syiah Kuala University

Iam working as Lecturer of the Knowledge Management in Faculty of Da’wa- Islamic Community Development Faculty of Ar-Raniry State Islamic Institute, Banda Aceh, Indonesia.

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Submitted

2013-05-10

Accepted

2013-08-26

Published

2013-09-04

How to Cite

Yunus, M., & Syahputra, H. (2013). Analysis of Marketing Channels and Price Effect to Rice Marketing Efficiency in Aceh, Indonesia. Jurnal Manajemen Teknologi, 12(2). Retrieved from https://journal.sbm.itb.ac.id/index.php/mantek/article/view/672

Issue

Vol. 12 No. 2 (2013)

Section

Articles

License

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2023. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium.