Table of Contents
Articles
| Role of Promotion in Creating Influence Power, Impulsive Buying, and Autographical Memory | |
| Jony Oktavian Haryanto |
| Analisis Kolaborasi Coca-Cola dan Carrefour dengan Menggunakan Teori Drama | |
| Yuanita Handayati, Togar M Simatupang |
| Simulasi Model Penegakan Norma Belajar di Kelas ( Studi Kasus: Kelas Tutorial SBM ITB Program Studi S1 Tingkat 1 ) | |
| Hendrawan , Utomo Sarjono Putro, Pri Hermawan, Manahan Siallagan |
| Peran Peningkatan Jumlah Pembawa Pesan Terhadap Persuasi Iklan Produk Low Involment dengan Merek Tidak Dikenal pada Media Audio | |
| Setiadi Umar, Agus Hasan Pura |
| Consumer's Attitude Toward Private Label and Its Relationship with Their Motivational Values | |
| Reza Ashari Nasution, Amanda Permata Dewi, Agung Yoga Sembada |
| Peran Current Reality Tree dalam Soft Systems Methodology | |
| Indah Victoria Sandroto |
| Production Plan for Wafer Stick Department Using Linear Programming | |
| Gatot Yudoko, Isti R Mirzanti |
