SBM ITB Proceedings

The world has entered the era of digital economy. As much as in developed countries, emerging markets have challenges in adjusting to the digital economy. On the one hand, businesses in these countries or economies can find opportunities to grow. On the other hand, they face challenges arising from uncertainties of how businesses integrate digital innovation for sustainability. The challenges could arguably be even more uncertain for emerging markets. Businesses across fields – e.g. healthcare, transportation and banking – have massively increased their investments in order to adopt the digital integration. For example, businesses develop a wide range of projects to create new digital services for customers. Despite these significant investments, many businesses have a lack of strategic clarity or focus in utilizing them. With the growth of digital integration in business, it is still debatable whether it will support business sustainability. Therefore, there is an urgent need for academics and scholars to participate in providing solutions and ideas for businesses, governments, and investors on how to best manage uncertainties in emerging countries. Hence, the School of Business and Management, Institut Teknologi Bandung (SBM ITB), in cooperation with partner universities, is organizing International Conference on Management in Emerging Markets (ICMEM) with a theme “Managing Business in Digital Disruption Era”. This year, we are delighted to present the joint conference of The 4th International Conference on Management in Emerging Markets (ICMEM 2019) and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business (IICIES 2019) organized by the School of Business and Management-Institut Teknologi Bandung (SBM ITB). ICMEM-IICIES 2019 is also in conjunction with the International Symposium for Asian MOT Education (ISAME), International Graduates Colloquium 2019 (IGC), ASEAN University Network for Business and Economics (AUN-BE) Annual General Meeting 2019, Swiss Innovation Challenge 2019.

Conference date: 7-9 Agustus 2019 2019
Location: Padma Resort Legian, Bali, Indonesia
Chairman of ICMEM 2019: Yulianto Suharto, PhD(c)
Organizers: the School of Business and Management-Institut Teknologi Bandung (SBM ITB)
Published: 3 April 2020
ISBN: 978-623-92201-0-5

Editor:
Atik Aprianingsih, Fitri Aprilianty, Prawira Fajarindra Belgiawan, Lidia Mayangsari, Meditya Wasesa, Nila Armelia Windasari, Amilia Wulansari