SBM ITB Proceedings

alt=The International Conference on Management in Emerging Markets (ICMEM) was organized by The School of Business and Management, Institut Teknologi Bandung (SBM ITB) - in cooperation with partner universities. The conference aimed at bringing academics, practitioners, and governmental bodies together to discuss economic and management issues relevant to emerging markets. The 1st International Conference on Management in Emerging Markets (ICMEM 2016) on August 10-12, 2016 in collaboration with Universiti Utara Malaysia (Malaysia) and Naresuan University (Thailand); The 2nd 1st International Conference on Management in Emerging Markets (ICMEM 2017) on 26 - 28 July 2017, in collaboration with UUTM International Business School;  the 3rd International Conference on Management in Emerging Markets (ICMEM 2018) on 8 – 10 Agustus 2018, in collaboration with the International Association for Business Engineering Professionals (IABEP); The 4th International Conference on Management in Emerging Markets (ICMEM 2019) on August 07th – 09th, 2019, in collaboration with  the International Symposium for Asian MOT Education (ISAME), International Graduates Colloquium 2019 (IGC), ASEAN University Network for Business and Economics (AUN-BE) Annual General Meeting 2019, Swiss Innovation Challenge 201; the 5th International Conference on Management in Emerging Markets (ICMEM 2020) on August 03th – 05th, 2020.

The 4th ICMEM 2019 and The 11th IICIES 2019

The world has entered the era of digital economy. As much as in developed countries, emerging markets have challenges in adjusting to the digital economy. On the one hand, businesses in these countries or economies can find opportunities to grow. On the other hand, they face challenges arising from uncertainties of how businesses integrate digital innovation for sustainability. The challenges could arguably be even more uncertain for emerging markets. Businesses across fields – e.g. healthcare, transportation and banking – have massively increased their investments in order to adopt the digital integration. For example, businesses develop a wide range of projects to create new digital services for customers. Despite these significant investments, many businesses have a lack of strategic clarity or focus in utilizing them. With the growth of digital integration in business, it is still debatable whether it will support business sustainability. Therefore, there is an urgent need for academics and scholars to participate in providing solutions and ideas for businesses, governments, and investors on how to best manage uncertainties in emerging countries. Hence, the School of Business and Management, Institut Teknologi Bandung (SBM ITB), in cooperation with partner universities, is organizing International Conference on Management in Emerging Markets (ICMEM) with a theme “Managing Business in Digital Disruption Era”. This year, we are delighted to present the joint conference of The 4th International Conference on Management in Emerging Markets (ICMEM 2019) and The 11th Indonesia International Conference on Innovation, Entrepreneurship and Small Business (IICIES 2019) organized by the School of Business and Management-Institut Teknologi Bandung (SBM ITB). ICMEM-IICIES 2019 is also in conjunction with the International Symposium for Asian MOT Education (ISAME), International Graduates Colloquium 2019 (IGC), ASEAN University Network for Business and Economics (AUN-BE) Annual General Meeting 2019, Swiss Innovation Challenge 2019.

Conference date: 7-9 Agustus 2019 2019
Location: Padma Resort Legian, Bali, Indonesia
Chairman of ICMEM 2019: Yulianto Suharto, PhD(c)
Organizers: the School of Business and Management-Institut Teknologi Bandung (SBM ITB)
Published: 3 April 2020
ISBN: 978-623-92201-0-5

Table of Contents

Advertising, Sales and Branding

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Thariq Ikram, Nurrani Kusumawati
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Maghfira Ramadhanty, Prawira Fajarindra Belgiawan
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Vanesa Valensca, Ira Fachira
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Caren Christy Putri Yohanes, Ira Fachira

Behavioural Decision Making

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Kristian Linardi, Achmad Herlanto Anggono
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Qosimatur Roosyidah, Shimaditya Nuraeni
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Hasni Yusrianti, Imam Ghozali, Etna Nur Afri Yuyetta

Behavioural Science

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Achmad Ghazali, Dany Muhammad Athory Ramdlany, Cahyaningtyas Nova Puspitadewi

Business Model

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Puti Qisthi Nerissa, Deddy Priatmodjo Koesrindartoto
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Rizky Prasetyo, Farda Hasun, Budi Praptono

Business Risk and Finance

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Tamara Diella, Ira Fachira
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Kezia Angelini, Deddy Priatmodjo Koesrindartoto
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Istamitra Pratita, Sylviana Damayanti
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Bagas Naufal Prayitno, Sylviana Maya Damayanti
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Daniel Pories Sitinjak, Deddy Priatmodjo Koesrindartoto
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Muhamad Yusuf Riang Hepat, Ira Fachira
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Andra Wahyu Purnomo, Ahmad Danu Prasetyo
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Samuel Samuel, Sylviana Maya Damayanti
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Erlin Anggreani Riadi, Mandra Lazuardi Kitri
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Fajar Sentiko, Taufik Faturohman
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Ilham Akbar Sani, Deddy Priatmodjo Koesrindartoto
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Filbert Filbert, Asep Darmansyah
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Theresia Mega Amelia, Mandra Lazuardi Kitri
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Dody Hartawan, Achmad Herlanto Anggono
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Benny Oktora, Achmad Herlanto Anggono
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Intan Alfiyyah Fauzi, Mandra Lazuardi Kitri
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Muhammad Ritinov, Ahmad Danu Prasetyo
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Karisha Elizandra Azdan, Subiakto Soekarno Soekarno
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Muhammad Haikal Hafis, Mandra Lazuardi Kitri
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Priyanka Zahra Diandra, Deddy Priatmodjo Koesrindartoto
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Geraldo Kiliari, Deddy Priatmodjo Koesrindartoto
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Anastasia Zulfa, Yunieta Anny Nainggolan
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Raissa Refita Pramudi, Subiakto Soekarno
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Dewi Anggriani, Ahmad Danu Prasetyo

Case Study in Business and Management

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Feby Adevia, Sonny Rustiadi
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Wyalapuspa Zakiy Kumaralitha, Mandra Lazuardi Kitri

Case Study in Decision Making and Negotiation

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Nilla Basri, Yos Sunitoyoso

Case Study in Entrepreneurship

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Michael Wijaya, Santi Novani

Case Study in Finance

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Riris Tobing, Subiakto Soekarno
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Yunita Buana Putri, Yunieta Anny Nainggolan
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Hendra Rakhmawan, Kin Tjendrasa
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Muhammad Iqbal Sudirman, Kin Tjendrasa
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Regita Rismadhanti, Ahmad Danu Prasetyo
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Siti Nur’aini Nabila, Asep Darmansyah
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Ali Idham, Achmad Herlanto Anggono
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Virda Aisyah Maulina, Asep Darmansyah

Case Study in Marketing

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Fathimah Zahra, Yuliani Dwi Lestari
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Yeremia Haryanto, Isti Raafaldini
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Sheryta Arsallia, Herry Hudrasyah
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Diandra Irawan, Bambang Rudito

Case Study in Operation

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Danny Joputra, Aries Firman

Case Study in Strategic Management

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Toto Prayogo, Reza Ashari Nasution

Consumer Behavior

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Valda Izah, Budi Permadi Iskandar
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Sabrina Nadya Anwar, Shimaditya Nuraeni
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Aulanniswah Al Fadhilah, Mustika Sufiati Purwanegara
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Mytha Kusuma Andini, Melia Famiola

Digital Business

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Carla Avrilia Sheren Pagarintan, Fitri Aprilianty

Entrepreneurship

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Andreas Hinz, Barbara Eisenbart
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Ignatius Andrian, Rudy Bekti

Finance and Investment

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Feranda Ayu Syafitri, Yunieta Any Nainggolan

Innovation

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Dicky Thomas, Isti Rafaaldini Mirzanti
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Rivira Yuana, Eko Agus Prasetio

Innovation, Entrepreneurship and Small Business (IICIES)

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Akbar Adhiutama, Sudarso Kaderi Wiryono, Noorhan Firdaus Pambudi, Layung Anindya Prasetyanti

International Business

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Yogi Yusuf Wibisono, Hotna Marina Rosaly Sitorus, Romy Loice

Marketing

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Khairul Arifin, Annisa Rahmani Qastharin

Marketing and Consumer Studies

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Eric Cahyadi Widjaja, Achmad Herlanto Anggono
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Muhammad Aristo, Jacky Mussry
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Vinci Aisyah, Marc Porter, Ira Fachira
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Felia Rizkita Januardi, Nila Armelia Windasari
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Faridz Dwi Lunar, Marc Porter, Ira Fachira
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Melati Putri Kesumadewi, Herry Hudrasyah
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Florentina Vania Santosa, Harimukti Wandebori
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Nadya Larasati, Reza Ashari Nasution
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Diandra Marsha Shafiera, Atik Aprianingsih
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Timbul Manalu, Budi Permadi Iskandar
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Zharfan Alfarizi, Widhyawan Prawiraatmadja
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Azel Abraham Muhammad, Reza Ashari Nasution
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Indira Dara Safira, Nurrani Kusumawati
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Alethea Rahmawati, Reza Ashari Nasution
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Nabilah Aufaa Maitsa, Reza Ashari Nasution
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Annisa Nabila, Reza Ashari Nasution
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Aurellia Valeda Mirabel, Fitri Aprilianty
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Jonathan Kelvin, Prawira Fajarindra Belgiawan
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Salsabilla Mazaya Ramadhani, Reza Ashari Nasution
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Josua Saut Mangaraja Baringbing, Hardius Usman
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Mohammad Syamaidzar Rahmani, Ira Fachira
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Nadya Fionalita, Nurrani Kusumawati
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Ria Nurfahrohim, Fitri Aprilianty
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Ninda Yulia Dewi, Fitri Aprilianty
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Cornelia Maria Astrid, Fitri Aprilianty
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Sri Herliana, Nur Lawiyah, Qorri Aina

Operation and Performance Management

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Mohamad Farouk Riza, Nur Budi Mulyono
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Muhammad Fachry Nindyo Yuwono, Mursyid Hasan Basri
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Mohammad Hamsal, Faisal Adrian Zein
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Taufiqurrahman S, Liane Okdinawati

People Knowledge and Management

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Salma Irfiani Rachmat, Nur Arief Rahmatsyah Putranto
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Aditya Wibisono Wachid, Aria Bayu Pangestu
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Hasyim Siraj, Nur Arief Rahmatsyah Putranto
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Ayunda Siti Pramesti, Nur Arief Rahmatsyah Putranto
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Malika Alia Rahayu, Achmad Ghazali
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I Made Sandika Dwiantara, Dedy Sushandoyo
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Alya Halidazia, Donald Crestofel Lantu
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Teresa Christanto, Rudy Bekti
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Andika Putra Pratama, Anggara Wisesa, Nur Arief Rahmatsyah Putranto, Fransisca Budyanto Widjaja, Emilia Fitriana Dewi
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Sawir Rifatullah Akil, Joeliaty Joeliaty, Imas Soemaryani, Hilmiana Hilmiana

Research in Business and Management

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Okky William Lukman, Leo Aldianto
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Muhammad Ihsan Alfian, Thomas Gruet, Ira Fachira
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Sultan Zein Malian, Suikai Gao, Ira Fachira
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Ray Samuel, Asep Darmansyah
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Natasya Kristina, Isrochmani Murtaqi
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Amelia Velika Yukuri, Yunieta Anny Nainggolan
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Sri Bramantoro Abdinagoro, Mohammad Hamsal
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Ivana Pang, Deddy Priatmodjo Koesrindartoto
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Yuliani Dwi Lestari, Fatya Alty Amalia, Gatot Yudoko, Togar M Simatupang
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William Rahardja, Desy Anisya Farmaciawaty
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Reza Mochammad Taufiq, Taufik Faturohman
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Oshi Roosita, Nila Armelia Windasari
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Brenda Brenda, Budi Permadi Iskandar
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Gabriella Nadya Larasati Aswanto, Lidia Mayangsari
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Shinta Uli Brenda
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Salsabila Dona Sunandi, Deddy Priatmodjo Koesrindartoto
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Indira Fadhilah, Ahmad Danu Prasetyo
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Yasser Syaiful, Bambang Rudito
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Naura Tasya Qonita, Mandra Lazuardi Kitri
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Felicia Luz Clarita Ina Tukan, Mandra Lazuardi Kitri
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Rizki Fadhilah, Mandra Lazuardi Kitri
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Sherly Tanoto, Suwandi Suhartanji
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Andi Kharisma Nurfatimah, Yuanita Handayati
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Muhammad Luthfi Mishbah, Yuanita Handayati, Noorhan Firdaus Pambudi
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Hary Febriansyah, Uruqul Nadhif Dzakiy, Henndy Ginting
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Laurencia Yolanda, Deddy Priatmodjo Koesrindartoto
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Fikri Haikhal, Sylviana Maya Damayanti

Service Marketing

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Muhammad Irfan Nurhadi, Nilanthi Ratnayake, Ira Fachira

Simulation in Business, Management, and Social context

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Jaka Purwanto, Jacob Silas Mussry

Startup and Small Business

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Malkiel Sitepu, Ira Fachira
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Raqib Muhammad, Santi Novani
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Aang Noviyana Umbara, Liane Okdinawati, Eko Agus Prasetio
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Sri Herliana, Nur Lawiyah, Donald Crestofel Lantu, Mia Rosmiati, Qorri Aina
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Anisa Anisa Eka Destiyana, Taufik Faturohman
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Laksamana Virtuecrat, Sonny Rustiadi
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Sri Herliana, Nur Lawiyah, Wawan Dhewanto, Qorri Aina

The Role of IT/IS (Information Technology/ Information Systems) in Business and Management

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Jobel Surya Irawan, Ira Fachira
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Riyadita Kamilah, Nurrani Kusumawati
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Geraldine Hizkia Tanuwijaya, Yulianto Suharto
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Marchy Tio Pandapotan, Sylviana Maya Damayanti
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Cheng-Kui Huang
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Devon Ho, Ira Fachira
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Nadya Aulia Vitriastuti, Akbar Adhiutama
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Handy Andriyas, Batara Maju Simatupang, Kevin Bastian Sirait