SBM ITB Proceedings

alt=The International Conference on Management in Emerging Markets (ICMEM) was organized by The School of Business and Management, Institut Teknologi Bandung (SBM ITB) - in cooperation with partner universities. The conference aimed at bringing academics, practitioners, and governmental bodies together to discuss economic and management issues relevant to emerging markets. The 1st International Conference on Management in Emerging Markets (ICMEM 2016) on August 10-12, 2016 in collaboration with Universiti Utara Malaysia (Malaysia) and Naresuan University (Thailand); The 2nd 1st International Conference on Management in Emerging Markets (ICMEM 2017) on 26 - 28 July 2017, in collaboration with UUTM International Business School;  the 3rd International Conference on Management in Emerging Markets (ICMEM 2018) on 8 – 10 Agustus 2018, in collaboration with the International Association for Business Engineering Professionals (IABEP); The 4th International Conference on Management in Emerging Markets (ICMEM 2019) on August 07th – 09th, 2019, in collaboration with  the International Symposium for Asian MOT Education (ISAME), International Graduates Colloquium 2019 (IGC), ASEAN University Network for Business and Economics (AUN-BE) Annual General Meeting 2019, Swiss Innovation Challenge 201; the 5th International Conference on Management in Emerging Markets (ICMEM 2020) on August 03th – 05th, 2020; The 6th International Conference on Management in Emerging Markets (ICMEM 2021) on August, 11-13 2021.

The 6th International Conference on Management in Emerging Markets (ICMEM 2021)

“Nurturing New Business Landscapes to Embrace the Next Normal” is the conference theme. As society has been thriving to survive the COVID-19 pandemic, we hope this conference can stand as a co-creation platform where academics, business, government, and society exchange valuable ideas for the betterment of business and management science. ICMEM 21 was filled with exciting activities such as keynote speeches, panel discussions, research oral and poster presentations, and gamification-based virtual social sessions. In addition, we added fun workserging Markets (ICMEM) 2021hops, such as cooking, yoga, and self-awareness, led by prominent public figures. We believe work-life balance is an important component of excellent performance. Moreover, we also offer novelty utilizing a novel 3D conference platform developed in-house on our campus.

In line with SBM-ITB’s commitment to excellence, ICMEM 2021 welcomed top-notch speakers: the Rector of Institut Teknologi Bandung, Prof. Reini Wirahadikusumah, Honorable Ministers of the Republic of Indonesia: Minister of Cooperatives and Small Medium Enterprises, Drs. Teten Masduki, Minister of National Development Planning, Dr. Ir. H. Suharso Monoarfa, Minister of Tourism and Creative Economy, Dr. H. Sandiaga Salahuddin Uno, B.B.A., M.B.A. We also presented prominent academics namely Prof. Ajai Gaur from Rutgers University USA, Prof. Benny Tjahjono from Coventry University UK, Prof. Eric van Heck from Erasmus University Rotterdam NL, Prof. Ian Williamson from University of California Irvine USA, Prof. Kazuhiro Fukuyo from Yamaguchi University Japan, Prof. Suhaiza Zailani from the University of Malaya, Prof Jamalunlaili Abdullah from the Universiti Teknologi Mara Malaysia, Prof. Amy A. Kim from the University of Washington, USA, and Prof. Sherah Kurnia from the University of Melbourne, Australia. Besides, prominent business leaders were also involved, including the Director of Digital Business of PT.Telkom – Muhamad Fajrin Rasyid, President Director of PT. Pertamina Geothermal Energy – Ahmad Yuniarto, President Director of PT. MRT Jakarta – Bapak William P Sabandar, Managing Director of Grab Indonesia – Neneng Goenadi, CEO of BRI Ventures – Nicko Widjaja, Managing Director for Communications, Media & Technology of Accenture – Seno Soemadji, and COO of MDI Ventures – Sandhy Widyasthana. We are also thankful to have the support of the Chairman of the School of Business and Management. Ultimately, we would like to thank the sponsors: the IEEE, MDI Ventures, Yamaguchi University, and LPPM ITB.


Conference date: 11-13 August 2021
Location: Onlince Conference, Bandung, Indonesia
Chairman of ICMEM 2021: Meditya Wasesa, S.T., M.Sc., Ph.D
Organizers: The School of Business and Management-Institut Teknologi Bandung (SBM ITB)
Published: November 2021
ISBN: : 978-623-92201-2-9 (EPUB)

Editors
Meditya Wasesa, S.T., M.Sc., Ph.D, Adhya Rare Tiara, S.T., M.T., Fikri Hadiansyah, M.S.M., and Annisaa Novieningtyas, S.E., M.S.M., Supri Haryanto, S.Sos

Table of Contents

Editorial

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Behavioral Decision Making and Negotiation

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Heru Cahyono, Utomo Sarjono Putro
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Adi Widiyanto, Yos Sunitiyoso
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Ade Susanto Pasaribu, Manahan P. Siallagan
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Riska Khalida, Utomo Sarjono Putro
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M. Eko Prasetyo, Utomo Sarjono Putro
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Riri Puspitasari, Utomo Sarjono Putro
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Arfian Agus, Yos Sunitiyoso
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Hans Rimbualam, Santi Novani
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Marthen Yopary, Sudarso Kaderi Wiryono
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Fita Wiranti, Yuliani Dwi Lestari
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Aga Brandon Manik, Pri Hermawan
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Benny Aryo Jatmiko, Santi Novani
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Merzahl Merzahl, Santi Novani
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Tommy Andriyanto, Pri Hermawan
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Rahmat Ranudigdo, Yos Sunitiyoso
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Syafa Isna Nabilla Risafitri, Arfenia Nita, Utomo Sarjono Putro
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Gabriela Bandaso, Ahmad Yuniarto

Business Information Systems

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Satya Shah, Jungsup Shim
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Tiara Neysa Amadea, Shimaditya Nuraeni
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Muhammad Hadi, Sri Rahayu Hijrah Hati
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Damarendro Hutomo Putro, Santi Novani, Agnesia Candra Sulyani, Niken Larasati, Hedi Krishna
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Santi Novani, Lisandy Arinta Suryana, Devi Aditiawarman, Annisaa Novieningtyas

Business Risk and Finance

Carino Javier, Barli Suryanta
Sinta Atizah, Erman Sumirat
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Evan Darian, Erman Sumirat
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Ainindita Ainindita, Yunieta Anny Nainggolan
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Yogi Irmas Pratama, Sylviana Maya Damayanti
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Natassya Frastica, Dony Abdul Chalid
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Romy Ramadhani, Kin Tjendrasa
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Jennifer Johanna Susilo, Yunieta Anny Nainggolan
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Olga Butarbutar, Atika Irawan
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Tomi Kurniawan, Harry Z. Soeratin
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Putri Gabriela Yordanus, Atika Irawan
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Aisyah Moulyni, Yunieta Anny Nainggolan
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RM Reshad Almero Ridhuwan, Muhammad Fazal
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Chrisatya Ruth Almira Beata Aditanti, Deddy Priatmodjo Koesrindartoto
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Muhammad Naufal Ihsan, Subiakto Sukarno
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Sharfina Adaningtyas, Deddy Priatmodjo Koesrindartoto
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Christoforus Ferdian Pradana, Oktofa Yudha Sudrajad
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Diva Milano, Deddy Priatmodjo Koesrindartoto
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Abyan Artyasana Pradana, Atika Irawan
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Josevan Clarensius Sulistio, Atika Irawan
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Faiza Nurkholida, Sylviana Maya Damayanti
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Qinthara Aunura Ramadhanti Pesti, Isrochmani Murtaqi
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Vannesa Joshina Wantah, Mandra Lazuardi Kitri
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Mirsal Fazrulloh, Subiakto Sukarno
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Nurfatin Triyanto, Raden Aswin Rahadi
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Arief Budiman Hervananda, Athor Subroto
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Rafif Adit Saksono, Oktofa Yudha Sudrajad
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Bryna Alysia Salsabila, Mandra Lazuardi Kitri
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Nathanael Hans, Mandra Lazuardi Kitri
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Muhammad Irfan Rasyadi Saputra, Khandakar Shahadat
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Stanislaus Anggadya, Khandakar Shahadat
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Dennis Graciano Hehuwat, Deborah Adekemi

Entrepreneurship and Business Model Innovations

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Teofilus Teofilus, Timotius F.C.W. Sutrisno, Auditia Setiobudi, Krismi Budi Sienatra, Candra Alim Wibisono
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Mawar Agnes Simanjuntak, Kristina Sisilia
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Christoforus Ferdian Pradana, Oktofa Yudha Sudrajad
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Fahima Nasar, Ruliyanto Syahrain, Fajri Hatim, Muhammad Hasnin, Muhammad Kamal, Adi Muhtady, Johan Fahri, Muhammad Asril Arilaha, Fadli Ali Taslim, Irfandi Buamonabot
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Tuti Sarma Sinaga, Senator Nur Bahagia, Yosi Agustina Hidayat, Rachmawati Wangsaputra
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Jeffrey Yudiarta Joe, Antonio Malfense Fierro
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Avila Nadia Putri, Rambat Lupiyoadi
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Luthfi Permana, Rambat Lupiyoadi
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Haryo Trihutomo, Widhyawan Prawiraatmadja
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Pinpin Bhaktiar, Tirta Nugraha Mursitama, Idris Gautama So, Bramantoro Abdinagoro
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Herrijal Jaka, Sari Wahyuni, Meiditomo Sutyarjoko

Marketing, Strategy and Consumer Studies

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Minaria Chantika, Nurrani Kusumawati
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Samuel Michael Endwi, Nurrani Kusumawati
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Farsya Fadillah, Nurrani Kusumawati
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Ray Burton
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Gita Fitri Rizky Zaharani, Nurrani Kusumawati, Fitri Aprilianty
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Ni Made Dwi Ryaumariastini, Agung Wicaksono
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Arina Sabila Rahma, Annisa Rahmani Qastharin
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Yehezkiel Jefferson, Rifelly Dewi Astuti
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Muhammad Ramaditya, Hanny Nurlatifah, Dadi Adriana, Arianto Muditomo
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Lahrianty Pratama Putri, Kristina Sisilia, Budi Rustandi Kartawinata
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Puti Idamayati, Yos Sunitiyoso
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George Anthony Raditya, Lily Sudhartio
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Aep Saefuddin, Reza Ashari Nasution
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Karyn Nadissa, Fitri Aprilianty
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Ratri Indri Hapsari Sutarto, Melia Famiola Hariadi
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Meilani Hazmira, Agung Wicaksono
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Aditya Pratama Hindrawan, Yos Sunitiyoso
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Muhammad Muflih
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Sepideh Samadi, Satya Shah
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Harry A. Hafidz, Mohammad Hamsal
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Dian Indah Sari, Slamet Maryoso
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Nadia Chairunisa, Asnan Furinto
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Didi Kurniawan, Agung Wicaksono
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Clemency Devanie Christabella, Ira Fachira
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Aditya Bayu Nanda Chandra, Priyantono Rudito
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Fernando Fernando, Nurrani Kusumawati, Fitri Aprilianty
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Gabriella Sondang Debora Pardede, Annisa Rahmani Qastharin
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Astri Wulandari, Rosalia Prismarini Nurdiarti, Catur Nugroho
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Nur Vitriani, Gita Gayatri
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Ahmad Zulfahmi, Adi Zakaria Affif
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Agus Winarta, Nurdin Sobari
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Nityaningrum Duatibumi, Hapsari Setyowardhani
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Putri Indiartri Nasution, Yeshika Alversia
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Iasci Simanjuntak, Gita Gayatri
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Stephanie Jeanny, Nurrani Kusumawati, Arfenia Nita
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Agatha Christina Suyanto, Ira Fachira
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Fauzan Azhima Achmad, Ljoupka Namouvska
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Hemadanda Muhammad, Arfenia Nita
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Dewantoro Bimo Laksono, Priyantono Rudito
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Jordan Abigail Partogi Manullang, Amilia Wulansari
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Josua Jeffrey Handopo, Raden Aswin Rahadi
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Dhammasaputra Augustrezcky, Sylviana Maya Damayanti
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Keisya Amara Syaiful, Nilanthi Ratnayake
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Shafa Dewi Nugroho, Shimaditya Nuraeni
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Annisa Aulia Asmarani, Anna Amalyah Agus
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Pasasa Fridericiana Marie, Utomo Sarjono Putro, Arfenia Nita
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Shafira An Nasmah, Arfenia Nita
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Reyhan Akbara, Sooter Nomhwange
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Hamdan Maulana Asari, Satya Aditya Wibowo
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Reska Hanifah, Fitri Aprilianty
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Rahmah Sakinah, Jacob Silas Mussry
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Hana Setiawan, Ljupka Naumovska
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Albert Winarto, Nuri Wulandari
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Jaka Purwanto, Reza Ashari Nasution, Yudo Anggoro
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Rianto Nurcahyo, Damar Aji Irawan, Chelsy Ivany, Imanuel Janson
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Ramona Fajar Fitri, Sri Rahayu Hijrah Hati
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Iwan Kresna Setiadi, Munasiron Miftah, Hendro Widjanarko, Nuruni Ika Kusuma Wardhanid, Airlangga Surya Kusuma
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Riswandi Simanjuntak, Sari Wahyuni

Operation and Performance Management

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Arsallah Putra, Mursyid Hasan Basri
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Muhamad Aji, Widhyawan Prawiraatmadja
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Ireneus Ezra Tjitradi, Arviansyah Arviansyah
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Sulistiyono Adi Nugroho, Arviansyah Arviansyah
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Ardika Maulana, Aries Firman
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Muhamad Sidik, Dermawan Wibisono
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Satya Shah, Sharon Wong
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Nugroho Nugroho, Subiakto Sukarno
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Satya Shah, Chaw Goh
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Agung Budi Rudiantoro, Mursyid Hasan Basri
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Tiara Fadila, Mursyid Hasan Basri
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Moh. Mukhsin, HER Taufik, Asep Ridwan, Najmudin Najmudin
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Thobie Danudoro, Liane Okdinawati
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Indra Indra, Mursyid Hasan Basri
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Ahmad Kemal Maulanaa, Geetha Karunanayake
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Chandra Warman, Adirizal Nizar
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Mohammad Yusuf, Dermawan Wibisono
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Oktobyanto Raharjo, Kuntoro Mangkusubroto
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Huanan Gao, Suhaiza Zailani
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Ade Fadli, Sudarso Kaderi Wiryono

People and Knowledge Management

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Ika Tuning Kartika, Hary Febriansyah
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Shafira Putri Zachrany, Hary Febriansyah
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Bambang A. Irawan, Achmad Ghazali, Nur Budi Mulyono
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Dony Gumala Putra, Dedy Sushandoyo
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Brigita Nawangwulan, Jann Hidajat Tjakraatmadja
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Jessica Amelia, Hary Febriansyah, Riyadhusholihah Riyadhusholihah
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Fransisca Susanti, Adita Pritasari
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Heldy Theresia Simanjuntak, Aryana Satrya
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Ranni Kusumawardhani, John Welly
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Donny Sulastiawan, Achmad Ghazali
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Wiwin Rimbayati, Henndy Ginting
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Christoforus Ferdian Pradana, Oktofa Yudha Sudrajad
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Tiara Putri Agustina, Aria Bayu Pangestu
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Norashikin Hussein, Norhayati Omar, Nur Aizureen Anwar, Murni Zarina Mohamed Razali
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Risna Alya Syahrani, Adita Pritasari

Sustainability and Innovation

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Satya Shah, Carmen Wen
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Anang Muftiadi, Sam’un Jaja Raharja, Erna Maulina, Marsha Aulia
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Albert Gunawan, Yunieta Anny Nainggolan
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Rifqi Adiwisastra Rosidi, Yulianto Suharto
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Sekar Widiarini, Melia Famiola Hariadi
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Rynalda Divita Agnes, John Welly
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Wawan Setiawan, Bambang Rudito
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Louise Gerda Pessireron, Yudo Anggoro
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Nur Fatin Munirah Aris, Fazleen Abdul Fatah, Suhaiza Hanim Mohamad Zailani
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Amanda Mark, Geetha Karunanayake

Thematic Research

Timotius Alfin, Agung Wicaksono, Umiyatun Hayati Triastuti
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Andrew Cahyo Adhi, Siti Aisyah, Meiri Triani
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Alexander Raditya, Prawira Fajarindra Fajarindra Belgiawan, Imam Sefriyadi, I Gusti Ayu Andani, Nila Armelia Windasari, Shimaditya Nuraeni
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Mangiring Limbong, Yudo Anggoro
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Rene Hutauruk, Widhyawan Prawiraatmadja

Selected Papers

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Widi Destrianda, Pri Hermawan
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Astri Pradiptaningtyas, Yos Sunitiyoso
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Maulani Candra, Manahan Siallagan
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Pri Hermawan
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Sudirman Said, Aurik Gustomo, Yudo Anggoro
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Laksmi Azzahra Kaheraninga, Yunieta Anny Nainggolan
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Le Thuy Ngoc An, Norliza Che Yahya, Yoshiyuki Matsuura
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Ridzeki Akbar, Lily Sudhartio
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Harisya Aufa Elfarisi, Evy Rachmawati Chaldun
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Azri Johan, Yoshiyuki Matsuura, Nurhayati Issa, Mohammad Ali Tareq
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Asatta Oloan Siregar, Pri Hermawan
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Dewi Wulandari, Bambang Rudito
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Sandhy Sipayung, Arviansyah Arviansyah
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Wawan Dhewanto, Prawira Fajarindra Belgiawan, Sri Herliana, Gita Hindrawati, Retna Ayu Mustikarini Kencanasari
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Muhammad Dwipa A. Putra, Ratih D. Kusumastuti
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Annisa Nur Hasanah, Yudo Anggoro
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Septi Saraswati, Harry Patria
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Yasser Arafat Akhmad, Sudarso Kaderi Wiryono, Subiakto Sukarno
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Andrew Young Hengsaputra, Bona Christanto Siahaan
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Kharisma Nasionalita, Catur Nugroho
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Dear Manihuruk, Henndy Ginting
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Deo Fernando, Shimaditya Nuraeni
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Nor Azian Abdul Rahman, Zulhasni Abdul Rahim
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Enya Astari Setiawan, Dina Dellyana
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Mohamad Sahril Ahmad Puzi, Suhaiza Zailani
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Sandhy Muharamsyah Bachtiar, Sylviana Maya Damayanti