Vol. 9 No. 2 (2020)

Articles

• The Factor Affecting Customer Satisfaction Towards Internet Service Provider for Millennials in Bandung

  Dyon Andaru Priyambodo, Yulianto Suharto

• Identifying the aspects in employer branding of ksu putra mandiri to improve the employee engagement

  A. Syafiq Andriansyah Rosidi, Adita Pritasari

• The relationships of employer branding towards final year students interest to work in Indonesian startup companies (case study of business economics and engineering students in ITB and UI, Indonesia)

  Al Fathan Ramadhan, Adita Pritasari

• The Study of Indonesian, Malaysian, and American Consumers' Purchase Decision towards Motorcycle Riding Gear. Case Study : Unionwell.

  Almira Markandya, Fitri Aprilianty

• Analysis of product quality, relationship marketing, and customer satisfaction on b2b towards repurchase intention (case study: Cv. Primadona & Co)

  Alwi Ali, Nurrani Kusumawati

• Generation Z Repurchase Behaviour Analysis of Online Profit Thrift Shop in Indonesia

  Ananda Nur Yanto, Fitri Aprilianty

• Factors Influencing Customer Repurchase Intention towards Online Product in Online Shopping Website (B2C E-commerce) "

  Anastasia Galuh Pratiwi, Nurrani Kusumawati

• Technology and Servicescape Acceptance Influence on Self-Service Bank

  Andrew Octavianus Michael, Ira Fachira

• The Influence Of Emotional Branding To Customer Loyalty: A Qualitative Assessment

  Anisa Dinda Fresiana, Budi Permadi Iskandar

• Customer value and product value to generate content marketing strategy

  Annisa Dini Rahmayati, Nila Armelia Windasari

• An explorative study of social media content marketing influence on purchase intention of cake

  Anselmus Hansel Tanthio Purnomo, Reza Ashari Nasution

• The Application of Gamification as a Strategy towards Customer Engagement and Customer Loyalty Factors on Gojek

  Arief Rachman, Herry Hudrasyah

• The determinants of financial literacy among chess athletes in indonesia and its relationship to financial behaviour

  Arifa Rizki Syaputra, Sylviana Maya Damayanti

• Does CSR Expense Affect Indonesian Listed Firms’ Capital Structure Over Their Life-Cycle?

  Aryo Dimas Witjaksono, Yunieta Anny Nainggolan

• Developing marketing strategy for family tourist attraction (case study: the heritage palace)

  Avian Marques Widyaviriya, Fitri Aprilianty

• Designing change management for business expansion in a msme (study case of tahu sulthan company)

  Bachtiar Firdaus Lukman Hakim, Dedy Sushandoyo

• Assessing Indonesian Consumer Adoption of Digital Banking Using the Extended UTAUT2 Model

  Bagus Unggul Pranoto, Fitri Aprilianty

• The study of factors affecting purchase intention of halal non-consumables cooking utensils products

  Bernard Bailey, Fitri Aprilianty

• Analyzing the choosing of e-commerce use among fashion small medium enterprise (sme’s) in Indonesia

  Danindra Yudhistira, Qorri Aina

• Valuation of a construction company, pt. Xyz – a case study

  Dennis Aditya Lande, Isrochmani Murtaqi

• Repurchase Intention in Result of Omnichannel (Starbucks Loyalty Card Asia Afrika)

  Desideria Putri Hartasti, Reza Ashari Nasution

• How Agile Methods are Used and the Impact it has on Video Game Development (An Exploratory Study of PT. Agate International)

  Farah Almira Kusumawardani, Gatot Yudoko

• The Effect of Personality Traits on Generation Z Financial Literacy

  Faya Daffani Awinatama Padmodipoero, Sylviana Maya Damayanti

• The effect of credit and liquidity risk on bank's financial performance: the case of Indonesian banks in buku 3 and 4

  Galia Surya Dayuwati, Raden Aswin Rahadi

• Political Event Effect on Politically Connected Firms Return and Trading Volume Activity (Event Study on KOMPAS100)

  Ganda Glen Michael Sitorus, Yunieta Anny Nainggolan

• The relationship between customer experience with customer satisfaction and online customer review in buying the product in tokopedia

  Gd Pandya Wicaksana Gara, Reza Ashari Nasution

• Measuring the Content Characteristics and Ad Efficacy of GoJek and Grab advertisement.

  Gerald Kristianto Rasun, Fitri Aprilianty

• The Impact of Technology Readiness on Mobile Cloud Computing Technology Acceptance among College Student in Indonesia

  Gregorius Adhisakti Pradana, Yulianto Suharto

• Analysis Effectiveness of On-The-Job Training in Improving Performance of Marketing Division at Koja Trade Mall

  Hafsah Tazkiya S, Aria Bayu Pangestu

• The Used of Gamification on Student's Understanding About Transportation Mode in The Supply Chain

  Hikmatullah Hikmatullah, Yuanita Handayati

• Comparison between formal feedback and informal feedback to increase member engagement in student organization

  Ika Melia Damayanti, Aria Bayu Pangestu

• Business development of car-restaurant in Malang case study of warung mobil onosogrem

  Intan Surya Maharani, Arson Aliludin

• Evaluasi Penerapan Pusat Kapabilitas Internasional Telkom Indonesia Dalam Mengembangkan Talenta Global

  Irsyad Muhammad, Ira Fachira

• Social Media Engagement and Stock Return of Companies Included in Kompas100 (Case of Youtube and Twitter)

  Jason Gamaliel Santosa, Yunieta Anny Nainggolan

• Building Stock Portfolio Using Peter Lynch's Investment Strategy in Indonesia Stock Exchange

  Jeremy Owen, Deddy Priatmodjo Koesrindartoto

• Redesigning Job Descriptions and Job Specifications to Reduce Employee Turnover in Teman Lama Coffee Shop

  Karina Aprillia, Nur Arief Rahmatsyah Putranto

• The effect of ethnicity in Indonesia on investment experience

  Khayruna Lubis, Sylviana Maya Damayanti

• Factor Influencing The Utilization of Pay Later Payment Option on Traveloka

  Mahardhika Dwi Ananta Sofyan, Atik Aprianingsih

• A study of discovering dominant employer branding factor to increase employee engagement in generation y employees of xyz company

  Maria Rosana Antonia, Henndy Ginting

• Understanding working from home (wfh) behavior of employees in jakarta during the covid-19 outbreak

  Martha Aprina Tobing, Achmad Fajar Hendarman

• Financial Performance Analysis of MSMEs Using KUR (People Business Credit) Funds Before and During the Covid-19 Pandemic

  Mega Setia Mawarni Sigalingging, Asep Darmansyah

• On the regression analysis of menu price presentations toward customer buying decision in restaurant setting

  Michael Wijaya, Lidia Mayangsari

• Determining and Measuring Factors Influencing Housing Affordability in Bandung with Case Study at Singgasana Pradana

  Milka Gabriella, Raden Aswin Rahadi

• Job Analysis in Improving Employee Performance of Siliwangi Harley Davidson

  Miqdam Chakra Maulana Putra, Aria Bayu Pangestu

• Analysis of channel integration quality on channel attributes towards customer purchase preference fore coffee Indonesia

  Mohammad Nugraha Ramadhan, Reza Ashari Nasution

• Optimal Capital Structure of PT Garuda Indonesia Tbk.

  Muhammad Bisma Abdillah, Mandra Lazuardi Kitri

• Food Waste Management Feasibility Study in Hotel X

  Muhammad Hasan Albana, Yuanita Handayati

• The Influence of Gojek Slogan Towards Brand Image, Brand Awareness, and Brand Loyalty

  Muhammad Hashfi Avmeilputra, Herry Hudrasyah

• Analyzing effects of green marketing mix towards brand image and purchase decision of starbucks

  Muhammad Hauzan Refin Mumtaz, Herry Hudrasyah

• Social entrepreneurship study of sakola motekar ciamis

  Muhammad Heykal Natechnoury, Salfitrie Roos Maryunani

• How Politician Branded Themselves on Instagram : Ridwan Kamil's Case Study

  Muhammad Iqbal Rizqi Sya'ban, Nila Armelia Windasari

• Assessment of the impact of social media marketing attributes on consumer subscribe intention and instagram performance of netflix Indonesia

  Muhammad Naafi Nooryawan, Fitri Aprilianty

• Identifying usage intention factors of branded running tracker applications in Indonesia using utaut2 model

  Muhammad Vevaldy Yusuf, Reza Ashari Nasution

• Exploring the relationship between user experience, engagement, and post watching behavior in interactive movie across different age group

  Nabila Nurshaina Aisha Trisnahadi, Nila Armelia Windasari

• Analyzing barista interpersonal communication in creating customer satisfaction (case study: brewang coffee bandung)

  Nadhirah Sabhi Sabhirah, Henndy Ginting

• Consumers choice decision towards electric and conventional motorcycles

  Nadine Maura Ikhsani, Prawira Fajarindra Belgiawan

• The study of consumer buying behavior towards korean popular (kpop) boyband “bts” physical music album in Indonesia

  Navissa Ulfath Qaistira, Fitri Aprilianty

• Analysis of Human Resources Management Practices of Small and Medium Enterprises of Knowledge-based Industry in Bandung

  Nurul Lathiva, Hary Febriansyah

• The influence of job burnout and work engagement toward turnover intention among co-assistant doctors (case study: the medical school of airlangga university, surabaya, Indonesia)

  Putri Zahra Nabila Asrie, Adita Pritasari

• The usage of humor as a coping mechanism towards the academic performance of undergraduate students

  Raden Arif Adi Nugroho, Adita Pritasari

• Brand equity of Compass rebranding

  Rafif Wiraputra, Nurrani Kusumawati

• Food hubs for the sustainable short food supply chain in west java

  Rezki Ananda Putri, Yuanita Handayati

• The effects of virtual community towards purchase intention of luxury streetwear in Indonesia

  Rezzy Azizah Fadhillah, Fitri Aprilianty

• How medium-sized tourism enterprises responding business environment changes for its sustainability

  Rina Chairunnisa, Hary Febriansyah

• Understanding of leadership style and organizational culture to improve volunteer’s performance at sini aku bantu community

  Singgih Eka Pratama, Andika Putra Pratama

• Comparison Analysis of Customer Experience in Robo-advisor Vs. Human Trader in Making Finacial Decision in the Trading Using Customer Journey Mapping Method

  Stefani Dwi Noviani, Nila Armelia Windasari

• Analyzing Factors Affecting Customer Experience of Jenius Digital Banking in Indonesia

  Syfa Cestlavie, Reza Ashari Nasution

• Quarter-life millennials’ perspectives on women’s role and career in industry 4.0

  Tio Gabriel Laspahot Silaban, Andika Putra Pratama

• Analyzing Human Capital Readiness and Organizational Digital Transformation Toward Industry 4.0 PT. Telekomunikasi Indonesia Witel Madiun

  Wigakarim Ardanta, Dedy Sushandoyo

• The Effect of Fin-tech Usage Towards Millenial's Financial Literacy

  Yen Syifa Astari, Sylviana Maya Damayanti

• SME's Intention to Use Paid Online Ad: The Theory of Planned Behavior Approach

  Yera Ichsana, Qorri Aina

• The Effect of Ownership Structures and Earnings Management on Dividend Policy in Indonesia Mining Industry from 2015 to 2019

  Yusnia Talitha AGnes Arifani, Yunieta Anny Nainggolan

• The Relationship between Government Regulation and Customer Repurchase Intention on Online Ride Sharing Companies in Bandung 2020

  Yusuf Azizi, Wawan Dhewanto

• The influence of local cosmetics video-sharing review on female dailynetwork youtube channel towards viewers purchase intention

  Zhalysha Yoanda Fathiha, Fitri Aprilianty

• Discovering business communication models for social entrepreneurship in efforts to increase brand awareness case study : hear me

  Zukry Budi Setiawan, Sri Hartati