Comparison between formal feedback and informal feedback to increase member engagement in student organization

Abstract

Abstract. In Institut Teknologi Bandung, there are various student organizations, and most of them are in the form of a nonprofit organization. Since a nonprofit organization does not generate profit, there is no compensation and benefit system in the organization to retain the member such as salary. All of the members work voluntarily. It affects the engagement of members, as the members’ motivation could be decreasing due to the absence of compensation that motivates them. Thus, the organization could experience a human resource shortage issue. Strategic communication is a tool for increasing group engagement in the community. In student organizations, intensive communication in management level conducted by the feedback session, which is given by the head of department to their staff. This research aims to find out whether feedback could be a solution to solve member engagement issue in organization X. This research used a qualitative method with framework analysis method. Data collected with semi-structured interviews and observation among management levels that used formal or informal feedback. The result of this research shows that informal feedback implementation is more influential to increase engagement in student organization.

Keywords: Formal Feedback, Informal Feedback, Member Engagement, Student Organization