Personal Shopping Bags Usage to Reduce Plastic Bag (A Case Study on Consumers at a Retail Store in South Tangerang, in Indonesia)

Abstract

This research aims to determine the effect of attitudes, subjective norms, perceived behavioral control, and environmental awareness on the intention to use personal shopping bags in South Tangerang City in Indonesia. This was carried out in consideration of environmental awareness on the effects of single-use plastic bags as well as support for the government's ban on their usage. Furthermore, purposive sampling was applied with quantitative methods where questionnaires were distributed to 175 respondents which shopped at modern retail stores, through multiple linear regression tests. The results showed that the attitudes, subjective norms, perceived behavioral control, and environmental awareness had a direct and significant effect on the intention to use personal own shopping bags in South Tangerang City.

Keywords: Behavioral Intention, Plastic and Own Shopping Bag Use