Designing Strategies using IFE, EFE, IE, and QSPM analysis: Digital Village Case

Authors

  • Dini Turipanam Alamanda Faculty of Economics, Universitas Garut, Indonesia
  • Grisna Anggadwita School of Economics and Business, Telkom University, Indonesia
  • Mochammad Raynaldi School of Economics and Business, Telkom University, Indonesia
  • Santi Novani School of Business and Management Institut Teknologi Bandung
  • Kyoichi Kijima Tokyo Institute of Technology, Japan

DOI:

https://doi.org/10.12695/ajtm.2019.12.1.4

Keywords:

Digital SMEs Village, cyberspace, SWOT Analysis, QSPM

Abstract

Abstract. Digital SMEs Village is a program initiated by Telekomunikasi Indonesia. The program is expected to grow entrepreneurial spirit among business actors, as well as to facilitate business actors to expand their business network by utilizing technological developments in Indonesia. The common problem of Digital SMEs Village Indonesia today is the number of human resources that still lack the understanding of using smartphones and computers to interact with consumers in cyberspace. One of the Digital SMEs Village in Bandung district is the Baraya Digital SMEs Village. This study aims to identify the formulation strategy in the development of the Baraya Digital SMEs Village by SWOT analysis. Furthermore, Quantitative Strategies Planning Matrix (QSPM) is used to decide and determine which alternative strategies can best be recommended. The research method used is qualitative method with case study approach by doing depth-interview to several key actors in the Baraya Digital SMEs Village. The results showed that the Baraya Digital SMEs Village needs to implement intensive strategy. The development of strategies that need to be implemented as a top priority is market penetration, by expanding the market share of existing products through online marketing.

Keywords:  Digital SMEs Village, cyberspace, SWOT Analysis, QSPM

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Author Biographies

Dini Turipanam Alamanda, Faculty of Economics, Universitas Garut, Indonesia

Dini Turipanam Alamanda is an assistant professor in Garut University, Indonesia. Up to now, she has co-authored 87 scientific papers. Since 2010, she has consistently pursued service science as her primary area of expertise. Almost all of her researches in that field are aimed to promote tourism industry in Garut. Currently, the focus of her research is on designing smart tourism ecosystem by using value co-creation as the underlying building block. She believes that value co-creation is the key to unlocking the full potential of Garut’s tourism industry which is very rich in cultural diversity, creativity, and natural beauty.

Grisna Anggadwita, School of Economics and Business, Telkom University, Indonesia

Grisna Anggadwita is a full-time Lecturer at the Business Management of Telecommunications and Informatics Department, School of Economics and Business, Telkom University, Indonesia. She teaches courses in entrepreneurship, small business management, e-commerce and business process. Her research interests include entrepreneurial intention, technology management, women entrepreneurship, business incubator and innovation management. She is an active researcher who has published more than 80 articles in leading international and national journals as well as international proceedings.

Mochammad Raynaldi, School of Economics and Business, Telkom University, Indonesia

Student

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Submitted

2018-12-11

Accepted

2019-03-26

Published

2019-05-07

How to Cite

Alamanda, D. T., Anggadwita, G., Raynaldi, M., Novani, S., & Kijima, K. (2019). Designing Strategies using IFE, EFE, IE, and QSPM analysis: Digital Village Case. The Asian Journal of Technology Management (AJTM), 12(1), 48–57. https://doi.org/10.12695/ajtm.2019.12.1.4

Issue

Vol. 12 No. 1 (2019)

Section

Articles

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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2017. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium 

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