Perceived Benefit, Environmental Concern and Sustainable Customer Behavior on Technology Adoption
DOI:
https://doi.org/10.12695/ajtm.2019.12.1.3Keywords:
Environmental concern, paperless, perceived benefit, sustainable consumer behavior, technology adoption.Abstract
Abstract. Environmentally friendly practices in the business sector for more targeting corporations as economic actors. However, the contribution of environmental sustainability cannot only encouraged by the firm but also the consumer’s participation. The eco-friendly behavior that arises from the adoption of technology by consumers is often influenced by various opposite motives. Perceived benefit is often regarded as a pragmatic motif because it is utilitarian while the environmental concern is interpreted as a form of altruism. This study aims to investigate the relevance of perceived benefit and environmental concern in the adoption of e-ticketing technology (paperless) and the dominant motive that influences consumers' sustainable behavior in adopting the technology. Data collection using paperless case (e-ticketing) to determine the motive of environmentally friendly behavior by consumers. There were 188 respondents who participated in the study. The study findings explain the importance and the corresponding conformity between the perceived benefits and the environmental concern of consumers in predicting sustainable consumer behavior in technology adoption.
Keywords: Environmental concern, paperless, perceived benefit, sustainable consumer behavior, technology adoptionDownloads
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References
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Brown, H. D., & Wahlers, R. G. (1998). The Environmentally Concerned Consumer: An Exploratory Study. Journal of Marketing Theory & Practice, 6(2), 39–47. https://doi.org/10.1080/10696679.1998.11501794
Carlsson, C., Carlsson, J., Hyvönen, K., Puhakainen, J., & Walden, P. (2006). Adoption of Mobile Devices / Services – Searching for Answers with the UTAUT. Proceedings of the 39th Hawaii International Conference on System Sciences, 00(C), 1–10. https://doi.org/10.1109/HICSS.2006.38
Cheng, T. E., Lam, D. Y., & Yeung, A. C. (2006). Adoption of internet banking: an empirical study in Hong Kong. Decision support systems, 42(3), 1558-1572.
Coelho, F., Pereira, M. C., Cruz, L., Simões, P., & Barata, E. (2017). Affect and the adoption of pro-environmental behaviour: A structural model. Journal of Environmental Psychology, 54, 127–138. https://doi.org/10.1016/j.jenvp.2017.10.008
Connell, S., Fien, J., Lee, J., Sykes, H., & Yencken, D. (1999). If It Doesn’t Directly Affect You, You Don’t Think About It’: a qualitative study of young people’s environmental attitudes in two Australian cities. Environmental Education Research, 5(1), 95–113. https://doi.org/10.1080/1350462990050106
Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.
De Groot, J. I. M., & Steg, L. (2010). Relationships between value orientations, self-determined motivational types and pro-environmental behavioural intentions. Journal of Environmental Psychology, 30(4), 368–378. https://doi.org/10.1016/j.jenvp.2010.04.002
Dietz, T., Stern, P. C., & Guagnano, G. A. (1998). Social Structural and Social Psychological Bases of Environmental Concern. Environment and Behavior, 30(4), 450–471.
Dunlap, R. E., & Van Liere, K. D. (1978). The “New Environmental Paradigm.†The Journal of Environmental Education, 9(4), 10–19. https://doi.org/10.1080/00958964.1978.10801875
Dunlap, R. E., & Van Liere, K. D. (1984). Commitment to the Dominant Social Paradigm and Concern for Environmental Quality. Social Science Quarterly, 65(4), 1013–1028.
Dunlap, R. E., Van Liere, K. D., Mertig, A. G., & Jones, R. E. (2000). New Trends in Measuring Environmental Attitudes: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale. Journal of Social Issues, 56(3), 425–442. https://doi.org/10.1111/0022-4537.00176
Ertz, M., Karakas, F., & Sarigöllü, E. (2016). Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviors. Journal of Business Research, 69(10), 3971–3980. https://doi.org/10.1016/j.jbusres.2016.06.010
Google-Temasek Report (2018). e-Conomy SEA 2018; Southeast Asia's internet economy hits an inflection point.
Hair, J. F., William, C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis Seventh Edition (7th ed.). London, England: Pearson Education Limited.
Heiskanen, E., Kasanen, P., & Timonen, P. (2005). Consumer participation in sustainable technology development, (March), 98–107.
Indrawati,. Raman, M. & Chew, KW (2010). A Conceptual Model for Behavioral Intention to Use 3G Mobile Multimedia Services in Indonesia. Proceedings of International Symposium on Information Technology 2010 (ITSim'10), 15th – 17th June 2010, Kuala Lumpur, Malaysia.
Iveroth, E., & Bengtsson, F. (2014). Changing behavior towards sustainable practices using Information Technology. Journal of Environmental Management, 139, 59–68. https://doi.org/10.1016/j.jenvman.2013.11.054
Joshi, Y., & Rahman, Z. (2017). Investigating the determinants of consumers’ sustainable purchase behaviour. Sustainable Production and Consumption, 10(February), 110–120. https://doi.org/10.1016/j.spc.2017.02.002
Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885–893. https://doi.org/10.1016/j.jbusres.2007.09.016
Kominfo (2018) Indonesia Raksasa Teknologi Digital Asia. Retrieved from: https://kominfo.go.id/content/detail/6095/indonesia-raksasa-teknologi-digital-asia/0/sorotan_media#top-search (Access 14 Desember 2018)
Kostadinova. (2016). Sustainable Consumer Behavior: Literature Overview. Economic Alternatives, (2), 224–234.
Kotler, P., & Keller, K. L. (2012). Marketing Management, 14th ed (14th ed.). New Jersey: Prentice Hall.
Lee, K. (2014). Predictors of Sustainable Consumption among Young Educated Consumers in Hong Kong. Journal of International Consumer Marketing, 26(3), 217–238. https://doi.org/10.1080/08961530.2014.900249
Lee, M. (2009). Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit. Electronic Commerce Research and Applications, 8(3), 130–141. https://doi.org/10.1016/j.elerap.2008.11.006
Lockton, D., Harrison, D., & Stanton, N. (2008). Making the User More Efficient - Design For Sustainable Behaviour. International Journal of Sustainable Engineering, 1(1), 3–8. Retrieved from http://www.tandfonline.com/doi/abs/10.1080/19397030802131068
Loock, C., Staake, T., & Thiesse, F. (2013). Motivating Energy-Efficient Behavior with Green IS: An Investigation of Goal Setting and the Role of Defaults. MIS Quarterly, 37(4), 1313–1332.
Luchs, M. G., & Mooradian, T. A. (2012). Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect. Journal of Consumer Policy, 35(1), 127–144. https://doi.org/10.1007/s10603-011-9179-0
Midden, C., Mccalley, T., Ham, J., & Zaalberg, R. (2008). Using persuasive technology to encourage sustainable behavior. Workshop Paper at 6th International Conference on Pervasive Computing, (1), 83–86.
Milfont, T. L., & Duckitt, J. (2010). The environmental attitudes inventory: A valid and reliable measure to assess the structure of environmental attitudes. Journal of Environmental Psychology, 30(1), 80–94. https://doi.org/10.1016/j.jenvp.2009.09.001
Milfont, T. L., & Markowitz, E. (2016). Sustainable consumer behavior: A multilevel perspective. Current Opinion in Psychology, 10(January), 112–117. https://doi.org/10.1016/j.copsyc.2015.12.016
Murphy, P. E. (2005). Sustainable Marketing Management. Business & Professional Ethics Journal, 24(1), 171–198. https://doi.org/10.1007/978-3-658-02437-6
Nanggong, A. (2018). Perilaku Pasca-Adopsi Teknologi Personal terhadap Intensi Perilaku Berkelanjutan. Jurnal Manajemen Teknologi, 17(1), 10–26. https://doi.org/10.12695/jmt.2018.17.1.2
Noppers, E. H., Keizer, K., Bolderdijk, J. W., & Steg, L. (2014). The adoption of sustainable innovations: Driven by symbolic and environmental motives. Global Environmental Change, 25(1), 52–62. https://doi.org/10.1016/j.gloenvcha.2014.01.012
Ozaki, R. (2011). Adopting sustainable innovation: What makes consumers sign up to green electricity? Business Strategy and the Environment, 20(1), 1–17. https://doi.org/10.1002/bse.650
Park, J.-G., Park, K., & Lee, J. (2014). A firm’s post-adoption behavior: loyalty or switching costs? Industrial Management & Data Systems, 114(2), 258–275. https://doi.org/10.1108/IMDS-06-2013-0259
Park, J., Yang, S., & Lehto, X. (2007). Adoption of Mobile Technologies for Chinese Consumers. Journal of Electronic Commerce Research, 8(3), 196–206. https://doi.org/10.1.1.92.2520
Pavlou, P. A., & Fygenson, M. (2006). Understanding and Predicting Electronic Commerce Adoption: An Extension of the Theory of Planned Behavior. MIS Quarterly, 30(1), 115–143. https://doi.org/10.2307/25148720
Pei, Y., Wang, S., Fan, J., & Zhang, M. (2015). An empirical study on the impact of perceived benefit, risk and trust on E-payment adoption: Comparing quick pay and union pay in China. Proceedings - 2015 7th International Conference on Intelligent Human-Machine Systems and Cybernetics, IHMSC 2015, 2, 198–202. https://doi.org/10.1109/IHMSC.2015.148
Poortinga, W., Steg, L., & Vlek, C. (2004). Values, environmental concern, and environmental behavior: A study into household energy use. Environment and Behavior, 36(1), 70–93. https://doi.org/10.1177/0013916503251466
Roostika, R. (2011). The Effect of Perceived Service Quality and Trust on Loyalty: Customer’s Perspectives on Mobile Internet Adoption. International Journal of Innovation, Management and Technology, 2(4), 286-291.
Roy, S., & Sivakumar, K. (2007). The role of information technology adoption in the globalization of business buying behavior: a conceptual model and research propositions. Journal of Business & Industrial Marketing, 22(4), 220–227. https://doi.org/10.1108/08858620710754487
Saeed, K. A., & Abdinnour, S. (2013). Understanding post-adoption IS usage stages: An empirical assessment of self-service information systems. Information Systems Journal, 23(3), 219–244. https://doi.org/10.1111/j.1365-2575.2011.00389.x
Spaargaren, G. (2011). Theories of practices: Agency, technology, and culture. Exploring the relevance of practice theories for the governance of sustainable consumption practices in the new world-order. Global Environmental Change, 21(3), 813–822. https://doi.org/10.1016/j.gloenvcha.2011.03.010
Steg, L., Bolderdijk, J. W., Keizer, K., & Perlaviciute, G. (2014). An Integrated Framework for Encouraging Pro-environmental Behaviour: The role of values, situational factors and goals. Journal of Environmental Psychology, 38, 104–115. https://doi.org/10.1016/j.jenvp.2014.01.002
Steg, L., & Vlek, C. (2009). Encouraging pro-environmental behaviour: An integrative review and research agenda. Journal of Environmental Psychology, 29(3), 309–317. https://doi.org/10.1016/j.jenvp.2008.10.004
Stern, P. C. (2000). New Environmental Theories: Toward a Coherent Theory of Environmentally Significant Behavior. Journal of Social Issues, 56(3), 407–424. https://doi.org/10.1111/0022-4537.00175
Stern, P. C., Dietz, T., Abel, T. D., Guagnano, G. A., & Kalof, L. (1999). Value belief norm theory of support for social movements: The case of environmentalism. Human Ecology Review, 6(2), 81–97. https://doi.org/10.2307/2083693
Stern, P., & Dietz, T. (1994). The Values Basis of Environmental Concern. Journal of Social Issues, 50(3), 65–84. https://doi.org/10.1111/j.1540-4560.1994.tb02420.x
Tabachnick, B. G., & Fidell, L. S. (2013). Using Multivariate Statistics. (C. Campanella, Ed.) (6th ed.). New Jersey: Pearson Education, Inc.
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Submitted
2018-08-29
Accepted
2019-04-15
Published
2019-05-07
How to Cite
Nanggong, A., & Rahmatia, R. (2019). Perceived Benefit, Environmental Concern and Sustainable Customer Behavior on Technology Adoption. The Asian Journal of Technology Management (AJTM), 12(1), 31–47. https://doi.org/10.12695/ajtm.2019.12.1.3
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