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Found 2 items.
Gen Z Consumers’ Perception of Sustainable Branding in Natural Skincare Products: The Influence of Digital Marketing and Financial Technology in Purchase Decisions
Soni Elenia Talensya
,
Ayya Agmulia Asmarani Islam
,
Aldy Fariz Achsanta
2025-09-10
Abstract View : 54
PDF downloads: 38
Gen Z Consumers’ Perception of Sustainable Branding in Natural Skincare Products: The Influence of Digital Marketing and Financial Technology in Purchase Decisions
Soni Elenia Talensya
,
Ayya Agmulia Asmarani Islam
,
Ayya Agmulia Asmarani Islam
,
Aldy Fariz Achsanta
2025-09-10
Abstract View : 59
PDF downloads: 49
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https://journal.sbm.itb.ac.id/index.php/ProceedingSBMITB
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