Building Sustainable Innovation Through Creative Collaboration: A Visual Communication Design Approach to Empowering Local Communities in The Creative Industry

Abstract

Abstract - The creative industry plays a vital role in sustainable economic growth through creative collaboration in visual communication design as a strategic approach to addressing complex market dynamics. Through synergy between designers, local communities, and industry players, such collaboration can drive sustainable innovation with positive economic, social, and environmental impacts. This study employs a qualitative approach to explore in depth the processes and impacts of creative collaboration in visual communication design as a tool for empowering local communities. Data were collected through interviews, participatory observation, and documentation, and then analyzed thematically, with data validity ensured through source and technique triangulation. Creative collaboration in visual communication design plays a significant role in empowering local communities by encouraging active participation, idea exchange, and the development of socially, environmentally, and economically sustainable solutions. Despite challenges such as differing visions and limited resources, this collaboration opens up vast opportunities through digital technology and increased awareness of sustainability to create impactful innovations in the creative industry. Creative collaboration in visual communication design plays a strategic role in promoting sustainable innovation and empowering local communities in the creative industry, with a positive impact on community capacity, competitiveness, and economic inclusivity.

Keywords - visual communication design, sustainable innovation, creative collaboration, community empowerment, creative industry.