Value Co-Creation in Inland Fish-Farming: A Service-Dominant Logic Approach for Sustainable Practices in Indonesia

Abstract

Abstract - Indonesia's agriculture and aquaculture sectors are vital for the nation's economy and food security, yet both face substantial challenges. Inland fish-farming, a key employer and contributor to domestic food production, struggles with low technology adoption, insufficient infrastructure, volatile commodity prices, and limited access to fair markets for farmers. Addressing these issues are crucial for improving inland fish-farmer welfare and ensuring the sustainability. Current supply chain in local level still facing major problems to fulfil the current food manufacturing standard in term of quantity and quality. Also, there is limitations in connecting upstream to downstream and lack of education and feedback from customers. Empirical findings reveal two critical insights: first, adopting clear payment schemes and responsive ordering processes significantly enhances supply chain coordination in inland fish-farming. Second, robust inventory and grading systems address quality and stock management issues, ensuring consistent market standards. This research underscores the importance of stakeholder collaboration and strategic planning in addressing food security issues. It offers practical recommendations to tackle challenges in inland-fisheries, one of critical sectors for Indonesia’s food security and local economic sustainability.

Keywords – Service-Dominant Logic, Value Co-creation, Inland Fish-Farming, Local Economy Development, Sustainability