"The Impact Of Digital HRM On Employee Experience: An Empirical Evidence From Vietnam "

Abstract

Abstract - With the widespread of technology, most organizations in emerging economies are under pressure of innovation and digital transformation. Human resource management practices are also under going digitalization to provide better experience for employees. This study investigates the impact of Digital Human Resource Management (DHRM) practices on Employee Experience (EX), emphasizing the mediating role of Digital Organizational Support (DOS). Based on a quantitative approach, data were collected from 368 employees across leading companies in Vietnam, an emerging economy. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to analyze the relationships among variables. The findings reveal that DHRM has a significant positive effect on both DOS and EX. Moreover, DOS partially mediates the relationship between DHRM and EX, suggesting that digital HRM initiatives not only directly enhance employee experiences but also do so indirectly by fostering a sense of organizational support. This research contributes to the growing literature on digital HRM and employee outcomes, highlighting the critical importance of designing digital HR practices that are perceived as supportive by employees.

Keywords - Digital HRM, Employee experience, Organizational Support