Box Packaging Vendor Selection for Educational Toy Using Weighted Sum Model: Case of Eduture

Abstract

Abstract - Eduture is a startup focused on educational toys with local Indonesian value. Eduture faces the growing Indonesian educational toy industry, which is projected to exceed USD 2 billion by 2029. Currently, Eduture's vendor selection, especially for packaging boxes, remains a challenge. The main problems faced are a 30% defect rate in the initial 50 production batches and high costs that reach 43.2% of the total cost of production (COGS). Therefore, this research aims to evaluate and select the best vendor using the Weighted Sum Model (WSM) as a Multi-Criteria Decision-Making (MCDM) approach. This research was conducted through a literature review, FGDs with internal company members from Eduture. The FGDs resulted in eight main criteria: quality, cost, durability, safety, flexibility, delivery, color accuracy, and reliability. Each vendor was evaluated based on a score of 0–100. The final WSM calculation results showed that VBG was the best alternative with the highest score of 84.438, followed by RPI with a score of 77.416, and CAI as the last choice with a score of 43.895. These findings are expected to help Eduture in managing production more efficiently

Keywords - Eduture, packaging box vendor, Weighted Sum Model (WSM), Multi-Criteria Decision-Making (MCDM), vendor criteria