Customer’s Cybersecurity Awareness in Indonesian Online Clothing Micro, Small and Medium Enterprises

Abstract

In the current technological era, almost every business operation and transaction are conducted through cyberspace, including micro, small and medium enterprises (MSME). However, MSMEs pose the greatest vulnerability to cyber-attacks due to their limitation in both awareness and resources. Multiple research found that people significantly affect cybersecurity more than the technical aspect. Thus, making cybersecurity awareness vital for every business, especially MSMEs. Currently, most cybersecurity awareness research is focused on the perspective of MSMEs and their owners. Limited cybersecurity awareness research assesses MSMEs in Indonesia, especially in the online clothing sector. This research will contribute to assessing cybersecurity awareness from MSME customers’ perspective and aims to recommend Indonesian online clothing MSME environment to raise cybersecurity awareness. The researcher used a survey and a semi-structured interview to assess the overall cybersecurity awareness of Indonesian online clothing MSME customers. The semi-structured interview also explored respondents’ opinions on raising cybersecurity awareness in the Indonesian online clothing MSME. The result shows a variety of levels of cybersecurity awareness among respondents. Correlation tests were conducted and found several aspects that were affecting respondents’ cybersecurity awareness. The interview results also support the findings in the survey whilst also contributing to providing recommendations to raise cybersecurity awareness.

Keywords: Customers, Cybersecurity, Cybersecurity Awareness, Cyber-attack, MSME