Improving The Employees Work Performance Using Push and Pull Theory to Develop Company’s Supply Chain in Indonesia

Abstract

The objective of the research is to determine the implementation of “Push and Pull Theory” for assisting the employees that contribute their work in the supply chain division in the company located in Indonesia. Identifying the employee responses through a semistructured interview for more deep interpretation from their experiences, the questions interview is using the COM-B Model to support the open-ended questions for 3 categories consisting of Capability, Opportunity, and Motivation. Then analyzing the employee’s answer with the help of NVivo to find the word pattern that would be the important indicator to know the possibilities of “Push and Pull Theory” implementation of each component. The result of the interview showed that the interviewee agreed the use of the theory could help boost the work process especially in the supply chain division. Examining the answer from each category’s questions will help to conclude suggestions for increasing the potential of the theory implementation. This search also suggests supervisors from the upper division of the company could contribute to raising the motivation inside the employee for creating a positive environment for work.

Keywords: push and pull theory, supply chain, employees