Business Process Improvement Strategy in Company Digital Channel Official Store in the Marketplace for Company Sustainability

Abstract

Digital transformation is begun to emerge sharply as the pandemics starts in the beginning of year 2020 and become the silver lining strategy for many companies which as a result in leveraging online channel. In cement industry, online channel is bringing the decommoditization program to the company products by created added value such as transparency, easy to access, and competitive price as the result in leveraging technology will increase company efficiency and lowering distribution cost. This research is focused on improving the existing business process of the company online channel in the official store in the marketplace and implementing using the Deming circle frameworks. There are two business process improvement plans exercised consist of lowering the minimum order quantity and implementing new direct selling business scheme by leveraging company distribution center. The direct selling scheme are expected to give some added margin because of the shorter supply chain and lower distribution cost while lowering the minimum order quantity are addressing to increase sales by tapping into other market segments. The main objectives are to presume that developing online channel will not jeopardize the offline channel and will bring impact in company business sustainability in the future.

Keywords: business process, online channel, continuous improvement, lower distribution cost, added margin, revenue, official store, business sustainability