The Impact of the Adoption of Agricultural Revolution 4.0 (AR4.0) on Business Performance and Sustainability in Agro-Food Supply Chain (AFSC) in Malaysia

Abstract

Today, the business world is moving towards the “Digitalization 4.0” and most organizations focus on increasing performance in their operations thus will sustain the industry. In agriculture sector, adopting Agricultural Revolution 4.0 (AR4.0) in to the industry and managing supply chains is getting an increasing attention due to higher possibility of economic, environmental and social impact during supply chain activities. The purpose of this study is to this study is to generate the conceptual framework of the relationship of adoption of Agricultural Revolution 4.0 (AR4.0) and AFSC business performance (flexibility, delivery, quality and cost) and AFSC sustainable agricultural performance encompassing all three dimensions sustainability (economic, environmental and social).This research has several important implications for practitioners who have adopted and are willing to implement Agricultural Revolution 4.0 (AR4.0) technology in their firms. In addition, the study significantly contributes to the literature by providing empirical evidence for the impact of agricultural revolution 4.0 on business performance and agricultural sustainability.

Keywords: Agricultural Revolution 4.0 (AR4.0); AFSC Business Performance; AFSC Agricultural Sustainability; Malaysia