Development of Promotional Activities and the Creation of Personal Selling Standard Operating Procedure (SOP) of UMKM Pecel Madiun Bu Pardi

Abstract

This study is conducted in the form of business coaching on Micro, Small, and Medium Enterprises (MSMEs). This study found problems regarding the lack of technology use and utilization, especially social media and Standard Operating Procedures (SOP) implementation in terms of the MSMEs personal selling. Marketing campaigns are still carried out conventionally by using Word of Mouth (WoM) and Google Maps reviews. This study aims to support MSMEs in developing promotional campaigns and working on personal selling SOP of this MSMEs. This is done by creating social media accounts of the MSMEs, so it can proceed to put products through platforms in the digital market using the internet. There are four steps taken in this digital marketing process: improving product photos, optimizing the Instagram display, and designing digital advertisements. Building the SOP in personal selling is done by finding potential customers, making approaches, following up, and maintaining them. This business coaching process is expected to support this MSMEs and other MSMEs to optimally increase productivity.

Keywords: Business Coaching, social media, digital marketing, personal selling SOP