Online Promotion Across Gender : Case of "Lokalogue" Workshop

Abstract

Abstract. To explore differences in the way of each gender react to online promotion. Specifically to know the gender differences in reacting to online promotion, their perception of the online promotion attempt and the implication to their intention to join workshop. The study was conducted using online survey. The study subjects are 18-35 years old, a group that are targeted as a workshop participants and considered to be exposed to many forms of online promotion.

Keywords : gender differences ; online promotion ; workshop