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Halal-Based Business Study: a case study in Taiwan

Yuliani Dwi Lestari, Fatya Alty Amalia, Gatot Yudoko, Togar M Simatupang


Abstract. Today, a large demand of Halal market which dominated by Muslim-majority countries are mostly catered by Muslim-minority countries. Trading in the global Halal market becomes a refreshing business option for the enterprises, particularly those in Muslim-minority country. However, there is limited existing literatures that focus on this topic. Thus, this study was designated to investigate Halal industry development based on a case in Taiwan. It aims to examine the characteristics found in Halal-certified firms in Taiwan. Further, we also conduct a comparison of characteristics (i.e. internal condition, external pressure, innovation orientation, and perceived Halal attributes) between Halal and non-Halal firms and analyzed it with a statistical method. A survey with conveying the questionnaire to 35 Halal and non-Halal firms in Taiwan. It yields two interesting findings. First, there were significant differences in the means of external pressure, perceived Halal attributes, and innovation orientation from both groups. Halal firms exhibited stronger awareness upon external pressure on Halal matter, better perception of Halal attributes, and a higher tendency on innovation. Secondly, only the internal condition was found not significantly different in both groups, either Halal or non-Halal firm had a favorable internal condition.

Keywords: Halal business, Halal certification, Halal firms, Taiwan, Muslim-minority country


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