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Identifying The Factor of Employer Branding in DIANA Financial Bank to Increase Millennial Employee Engagement

Ayunda Siti Pramesti, Nur Arief Rahmatsyah Putranto


Abstract. The workplace is now increasingly made up of the Millennial Generation, also known as ""Generation Y”. There is proof suggests that millennial employees are less engaged with their job than the older generations, lack of engagement for the employee may cast turnover. This condition happened in a private bank named DIANA Financial Bank, from 2016 to 2018 the trend of employee turnover is always increasing and millennial employees have the highest number of employees who are resigned. In order to retain employee, the company should make a strategy for employer branding. The objective of this research is to identify the factor of employer branding that could engage the millennial employee. The researcher has collected primary data through a paper-based questionnaire and the data were analyzed by using multiple linear regression. The result of this research is good wages, interesting work, appreciation or feeling of being involved has positive significant effect on employee engagement. Among all the variables, interesting work has the highest significant effect and DIANA Financial Bank was suggested to let the employees having the opportunity to seek challenges; position bouncing, flexibility at work; work schedule, freedom to create an innovation; being open in accepting new ideas.

Keywords: Millennial; Employee Branding; Employee Engagement


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