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The Drivers for Acceptance of Non-Credit Card Installment Services

Indira Dara Safira, Nurrani Kusumawati

Abstract


Abstract. The boom of Peer-to-Peer Lending (P2PL) Fintech in Indonesia has attracted the attention of researchers towards one of its features, which is non-credit card installment services. The main purpose was to find out the drivers which affect the behavioral intention of the users of those services. This research adapted a model that designed by Venkatesh, which is Unified Theory of Acceptance and Use of Technology 2. UTAUT 2 has seven key constructs that influence behavioral intention to use a technology and actual usage of the technology. Moreover, previous studies of technology acceptance emphasized the importance of perceived security in the acceptance of technology context, so this study expanded the model with one more external factor. Furthermore, the market segmentation for each of non-credit card instalment services are still unclear. Hence, this research is conducted to know the segments for each of non-credit card instalment services, so that there will be no overlap between one of the services’ market toward another. Data analysis techniques were carried out using PLS analysis. The results that found in this study are only performance expectancy, effort expectancy, social influences, hedonic motivation, price value, habit have significant effect on behavioral intention to use those services.

Keywords: P2PL; Fintech; Non-Credit Card Installment Services; Behavior Intention; Actual Use; UTAUT 2; Perceived Security; PLS

 


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