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Connecting the Dots: Effectuation and Lean Startup

Andreas Hinz, Barbara Eisenbart


Abstract. Accelerated digitalization calls for more entrepreneurial thinking and venturing in an uncertain and dynamic environment. This applies not only to startups but also to established companies. In both cases, entrepreneurial thinking and behavior help to develop future business opportunities with benefits for new products and business model innovation. Research streams like Effectuation and Lean Startup have significantly improved the tool kit for entrepreneurial and corporate venturing in recent years. This work combines these two research streams in an analytical framework featuring pairs of key concepts of Effectuation and Lean Startup. Applying the analytical framework empirically in the context of the Swiss e-healthcare system suggests that it can contribute to entrepreneurial venturing.

Keywords: Entrepreneurial venturing; effectuation; lean startup; innovation; stakeholders; e-healthcare system


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