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Proposed Digital Marketing For Residential Development (Case study: PT. Taman Firdaus Kaffah)

Fathimah Zahra, Yuliani Dwi Lestari


Disruption era is a phenomenon when people shift activities that were initially carrying out in the real world, into cyberspace. This phenomenon developed in the changing patterns of the business world. The appearance of gadgets or the internet is one of the most popular effects in Indonesia. The impact of disruption era is starting from government, economics, law, politics, urban planning, construction, health services, education, business competition and social relations, to the marketing concept is now being disrupted. The era of digital disruption will lead us to a digital world-based business that previously used an offline system to online, but potentially also disrupt the existing business stability that in fact does not use tech support. Property business is a capital intensive business. The company's ability to manage sales acceleration is important to restore the turnover of funds within a measurable period of time. To cover the costs that arise, revenue from sales is in need. To achieve sales requires the right marketing strategy. So it becomes important that companies focus on marketing efforts so that companies can maintain the continuity of their business survival. One of the difficulties that most company would face is definitely low sales of products. For PT. Taman FIrdaus Kaffah, the struggle is in marketing strategy that still used conventional marketing and does not keep up with trends by not taken maximum action on online promotion, especially in the 16th Taman Firdaus housing that are in the process of selling houses.

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