Open Journal Systems

Expansion Plan Assessment To Capture Market Growth

Riris Tobing, Subiakto Soekarno

Abstract


Company has been suffered with overcapacity due to company sales growth exponentially. The limitation of manpower to intensively remind and discuss technical specification that cause inappropriate engineering process and project delay. These errors created negative customer experience, reduce customer engagement and more complaint. The company strategy is to set up a workshop expansion to be able to capture the market growth. But, how to measure the feasibility of workshop expansion plan and accommodate the expansion plan itself and how company grab the potential market in order to support company plan to increase workshop capacity. The Board of Director should take decision in implementing the company strategy within Financial Year 2019.


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