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An Empirical Study on User’s Continuous Usage Intention of Mobile Payment Services Among Generation Z in Bandung City

Kristian Linardi, Achmad Herlanto Anggono

Abstract


Abstract. This research aims to see the factors influencing the user’s continuous usage intention of mobile payment services among generation Z in Bandung City, coming from UTAUT as research foundation. This research also adds literature on perceived risk and hedonic motivation. The research model has a sample of 479 correspondent using mobile payment services and considered as generation Z who lives in Bandung City. The result shows that performance expectancy, hedonic motivation, and social influence have a significant positive impact on consumer’s continuous usage intention of mobile payment services among generation Z in Bandung City. Meanwhile, effort expectancy and perceived risk do not have a considerable effect.

Keywords: Continuous Usage Intention; UTAUT; Perceived Risk; Hedonic Motivation; Mobile Payment Services


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