An Empirical Study on User’s Continuous Usage Intention of Mobile Payment Services Among Generation Z in Bandung City

Authors

  • Kristian Linardi
  • Achmad Herlanto Anggono

Abstract

Abstract. This research aims to see the factors influencing the user’s continuous usage intention of mobile payment services among generation Z in Bandung City, coming from UTAUT as research foundation. This research also adds literature on perceived risk and hedonic motivation. The research model has a sample of 479 correspondent using mobile payment services and considered as generation Z who lives in Bandung City. The result shows that performance expectancy, hedonic motivation, and social influence have a significant positive impact on consumer’s continuous usage intention of mobile payment services among generation Z in Bandung City. Meanwhile, effort expectancy and perceived risk do not have a considerable effect.

Keywords: Continuous Usage Intention; UTAUT; Perceived Risk; Hedonic Motivation; Mobile Payment Services

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Submitted

2020-03-03

Conference Proceedings Volume

Proceedings of The 4th International Conference on Management in Emerging Markets (ICMEM) SBM ITB

Section

Behavioral Decision Making and Negotiation