A Business Model Canvas Analysis for Business Development: Case Study of Warung Makan(Food Stall) Barokah in Pelesiran, Bandung

Abstract

Research in Micro Business named Warung Makan Barokah. Use a qualitative study with steps literature study, the interview, business model canvas analysis, porter's five forces, consumer value analysis (empathy map, value proposition canvas, persona), and SWOT analysis. Results found that Warung Makan Barokah needed to adapt eight aspects of the business model canvas. Those are value proposition, distribution channel, relationship, key activities, key partner, cost structure, and revenue model. Results also showed the medium degree of competition, high threat on new entrances, high bargaining power of customers, medium power of suppliers, high threat of substitutes. Costumer segment of Warung Makan Barokah is a college student, adult worker, local permanent resident, and random passengers. Strength in building and engagement in the community. Weakness in value preposition and adaptation to technology. Opportunity. And threat from other similar Warung Makan. However, Warung Makan Barokah's current condition is against the growth theory that business needs to have a big scale if measured by the age of establishment. The solution proposed is to have a value proposition innovation, partnership program, Human Resources Training, Technology Adaptation and Marketing activity.

Keywords: Warung Makan (Food Stall), MSME, Business Development Strategy, Business Model Canvas