Author Guideline

Manuscript Preparation
All submitted articles must be written in good English. In your submission, please state that:The article has not been published elsewhere before; It is not being considered concurrently for publication elsewhere; andThe research reported in the manuscript was conducted in accordance with general ethical guidelines. Manuscripts must comply with the following guidelines, failing which they may be returned for revision before entering the review process.

Manuscript Style
Manuscripts must be prepared using Microsoft Word (version 2003 or 2007), using Times Roman as the font type with font size 12pt, Scripts are written in single-space on one side of A4 size paper (210 x 297 mm). The paper should have an upper limit and a lower limit of 2.5 cm and 3 cm left and right border of 2.5 cm. All paragraphs including footnotes and notes under each Table should be justified. The manuscript should be formatted in one column with Tables and Figures inserted in the manuscript. Leave a blank line between each paragraph, each entry in the reference section, and between each section or part. The preferred length of a paper is 10-15 pages inclusive of everything (Tables, Figures, References).


1First Author and Second Author
School of Business and Management
Institut Teknologi Bandung, Indonesia
1First Author Address

Concise, informative, maximum 200 words, font size 10, the word ‘abstract’ is italic, typed in font size 10.

Introduction: What are the reason(s) for writing the paper or the aims of the research? Methods: How are the objectives achieved? Include the main method(s) used for the research. What is the approach to the topic and what is the theoretical or subject scope of the paper? Results: What was found in the course of the work? This will refer to analysis, discussion, or results. Conclusion:This section provides a brief explanation of the study and the impact of the study.

Keywords: Provide 5 (five) keywords in alphabetical order; the word ‘keyword’ should be italic. Separate each key words by using a comma.


The introduction part is commenced with description regarding on how the student firstly obtains business assignment as his latest project topic. Then, it continues with sub-part of company short profile as the focus of the latest project containing (a) company history, (b) scope of business field undergone by the company, (c) description regarding to the working unit or subsidiary as the unit of analysis in the recent project and (d) business issue faced by such unit. For well–defined issues, the part regarding business issue should contain in detail regarding any issues to face, the causing factor arising the issues and the impact suffered by the company at the current time and its prediction in the future.


In this part, author attempts to find out factors so assumed to be the root of business issue. Such factors form conceptual framework of his/her final project. By analyzing factors found in such conceptual framework, the student could identify one or several significant factors affecting the business issues. Description concerning conceptual framework and analysis is described as follows. Conceptual Framework: In this part, author develops conceptual framework that may assist them to find root of issues. Good criteria of conceptual framework is to have balance rigor and relevance, it means that it has to have sufficient foundation or concept, and it has to be relevant with the business context . As the guidance, conceptual framework often contains several parts regarding internal condition of the company, industrial situation, competitive condition, customer profile and attitude, supplier, procurement of substitute product, communication system and marketing line and such other factors in macro level such as infrastructure, economic condition, regulation and politic. Method of Data Collection and Analysis: After developing conceptual framework, student is required to analyze every factor contained in the framework. These details will assist any readers to conceive business situation of the company/industry. In order to improve reliability of its description, author should explain the required data base and method. Analysis of Business Situation: This section contains analysis and identification of business situation or factors that cause the issue. One of tools that are often used to find out the root of the problems is the cause-effect diagram or fish bone diagram. In case there are more than one factor, author can explicitly mention which factor he/she is going to deal with. The business situation analysis is also important for the author to formulate effective solution for the business context as it describes existing situation both controllable and uncontrollable that may affect his/her choice of business solution.

Results and Discussion

To determine the business solution, several alternatives are developed to be then analyzed in determining one optimal solution for the Company’s business issue. Author may not necessarily analyze the solution alternatives one by one, but he/she could directly focus on one business solution and then analyze the possibilities that the solution could address the issue that is being faced by the company. Alternative of Business Solution: After finding the main cause(s) of the business issue, author is required to develop alternatives of business solution that, according to them, may resolve the issue. In demonstrating their creativity to settle the issue, author is required to identify as many potential alternatives, not only alternatives that have most potential to be applied. Through this way, there are several advantages such as to develop imaginative intelligence, to grow openness and confidence attitudes and to develop realistic thought. Analysis of Business Solution: Among the identified alternatives, there are several alternatives considered as the most potential one to be applied. Author is required to provide the reason(s) why other alternatives are considered not applicable. From those potential alternatives, one alternative would be selected as the most optimal solution for the condition of the company/industry, by analyzing each potential alternative. The process for choosing the optimal solution should be effectively explained. Data, assumptions, criteria, calculation, argumentation and other analyses (e.g. stakeholder value analysis) must be elaborated. The reason of the use of certain analysis technique should also be explained briefly (for example, why analysis of Net Present Value is used rather than Payback Period). Recommendations such as managerial implications of the chosen alternative must be also mentioned in this part.

This section consists of the results of validity and reliability tests and analysis of the results. Furthermore this section discusses the results of the current study and how they relate to the hypothesis presented. The discussion section also explains possible reasons for why a certain hypothesis is rejected or accepted and how they relate to previous research. Furthermore, the author should show how the current result supports or contradicts previous studies, imitation of the study, and implication of the study (both managerial and scientific implications). This section also discusses the recommendation(s) for future research based on the limitation of the study.

Table X. 

(Title of Table)
*Tables should be submitted as data - .doc, .rtf, Excel file-, while tables submitted as image data are not accepted since these cannot be edited for publication

Figure X. (Title of Figure)

* All figures and graphics must have good quality originals that allows for clear resolution of the image in its printed application

This part provides the conclusion of the study as well as the implementation plan of the proposed recommendation. In the implementation plan, the followings are explained: (a) activities that should be conducted and their correlation to each other; (b) person or unit who is responsible for conducting these activities; (c) timeframe of the activities and (d) flow of information, goods and money in each activity. Various requirements to implement business solution are explained in this section. This may include human resources, technology, finance and other.

*arranged alphabetically by the family name or the main name of the first author.
*Invert all authors’ names; give surnames and initials for up to and including seven authors (e.g. Author, A.A., Author, B.B., & Author, C.C.)
*Capitalize only the first word of the title and of the subtitle, if any, and proper nouns; do not italicize or place quotation marks around it.

Author, A.A., & Author, A.A. (XXXX). Title of paper. Name of Journal. Volume (Number), XX-XX.

Rubera, G. & Kirca, A. H. (2012). Firm innovativeness and its performance outcomes: a meta-analysis review and theoretical integration. Journal of Marketing, 76(3), 130-147.


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