Aisyah, Azizah Nur, and Reza Ashari Nasution. “The Influence of Parent Brands Commitment On Consumers Atitude Toward Co Branding Between Those Brands”. Jurnal Manajemen Teknologi, vol. 9, no. 3, June 2002, https://journal.sbm.itb.ac.id/index.php/mantek/article/view/124.