SOEBANDHI, Santirianingrum; ANDRIANSYAH, Yuan. In-Game Advertising: Analyzing the Effects of Brand Congruity, Integration, and Prominence towards IGA Attitude and Purchase Intention. Jurnal Manajemen Teknologi, [S. l.], v. 16, n. 3, p. 258–270, 2017. DOI: 10.12695/jmt.2017.16.3.3. Disponível em: https://journal.sbm.itb.ac.id/index.php/mantek/article/view/2355. Acesso em: 3 jul. 2024.