Vol. 5 No. 6 (2016)

Articles

• Measuring the Effectiveness of E-mail Marketing toward Consumer Decision Journey at Bhinneka.com

  Shastya Rizka Namira, Harimukti Wandebori

  • PDF

• Improving Employer Attractiveness of Salon MOZ5 Bandung through Employer Branding

  Gilari Ratna Zuliah, Nur Arief Rahmatsyah Putranto

  • PDF

• Consumer Purchase Intention towards Diamond Jewelry in Indonesia

  Sindy Yurezka Amelia, Herry Hudrasyah

  • PDF

• Factors Influencing User's Intention to Play in Innovative Mobile Gaming Usage

  Jason Aditya Laksmana, Mustika Sufiati Purwanegara

  • PDF

• The Implementation of Benjamin Graham Criteria (A Case in Indonesia Market)

  Mohammad Fahmi Rachmattulah, Taufik Faturrohman

  • PDF

• The Importance of Demand Forecasting Method and Material Requirement Planning (MRP) for in Vitro Fertilization Products: Case Study of PT. XYZ

  Muhammad Zaim Najamudin, Yuanita Handayati

  • PDF

• Inventory Management in Non-Food Convenience Store

  Hanif Rahman Harun, Nur Budi Mulyono

  • PDF