Vol. 5 No. 3 (2016)

Articles

• Sensory Marketing: The Effect of Tactile Cue on Product Packaging towards Perceived Novelty and Perceived Likeability

  Afwan Rifqiya, Reza Ashari Nasution

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• Is BI Rate Effective?: An Investigation of Taylor Rule Application in Indonesia

  Vincent Jonathan Kusuma, Ahmad Danu Prasetyo Prasetyo

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• The Study of Scent Association And Preference Among Youth In Bandung

  Alivia Puti Kamila, Reza Ashari Nasution

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• Developing A Competency-Based Career Path For Technical Job Position In Special Vehicle Division Of PT. PINDAD (Persero)

  Fathimah Noor Eniya, Anggara Wisesa

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• Financial Literacy Index and Inclusion of Indonesian Flight Attendant

  Talitha Rhea Abieza, Yunieta Anny Nainggolan

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• Determinants of Capital Structure Analysis: Empirical Study of Telecommunication Industry in Indonesia 2008-2015

  Intan Rahmatillah, Ahmad Danu Prasetyo

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• The Analysis of Tupperware Marketing Strategy: Consumer Behavior Approach

  Putri Humaira, Yuanita Handayati

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• Transforming Museum Experience Using User-Experience Based New Product Development

  Larasati Hapsari, Budi Permadi Iskandar

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• Design of Corporate Performance Management Based on Integrated Performance Management System (Case Study: PT. IEV Pabuaran KSO)

  Axel William Cornell, Dermawan Wibisono

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• The Effect of Service Failure and Recovery toward Customer Loyalty of Indihome

  Muhammad Al Farisa, Ira Fachira

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