Journal of Business and Management (JBM)is an online journal that is published three times a year. It publishes research papers that give rigorous theoretical and practical insight of business and managament. JBM aims to provide a forum for the dissemination of theory application and research in all areas of business and management, including but are not limited to marketing, business strategy, decision science and decision-making, strategic negotiation, finance, business risk, knowledge management, human capital management, technology management, entrepreneurship, and others relevant subjects. It is intended for researchers, students, business practitioners, and entrepreneurs to publish their ideas and experiences, and share their knowledge on business and management issues. Print ISSN: 2252-3898; Online ISSN: 2252-3308 Disclaimer: The contents of articles published in the Journal of Business and Management will not experience any changes. The journal manager will always publish articles exactly as the draft sent by the author.
The Comparison Of Digital Technology Use During And After Covid-19 Pandemic In Food And Beverage Sector
The COVID-19 pandemic has made digital technology necessary, especially for small businesses in the food and beverage sector, who had to continue selling despite not being allowed to offer dine-in services due to government regulations in Indonesia. The use of digital technology was seen as a way for these businesses to survive during the pandemic. However, it is often the case that organizations only adopt digital technology as a response to a situation rather than out of a desire to innovate. This raises the question of whether digital technology will only be used as a temporary tool to help these businesses during the pandemic or if it will continue to be used after the pandemic is over. The study uses a qualitative method with five samples of MSMEs, including Uncle Chen, Kopi Belakang, Karazza, Pecel Kediri, and Soto Madura. Data was collected through interviews, observations, and secondary data from the internet. The results show that digital technology, including E-Commerce, E-payment, Social Media, Digital Inventory System, and POS System, was effective in increasing sales during the pandemic and continues to be used by 80% of the businesses after the pandemic. The use of digital technology has helped MSMEs to record financial and inventory data. The study concludes that the use of digital technology has reached micro MSMEs, and some MSMEs continue to use digital technology after the pandemic, while others do not. Keywords: Digital Technology, E-Commerce, E-payment/Digital Payment, Media Social, Digital Inventory System, POS System
The Influence Of Sharia Financial Literacy On Msmes Performance: The Study Case In Indonesian Muslim Entrepreneur Community (Kpmi) On Java Island
Abstract. Maqashid Sharia is essential to benefit society, especially in business activity. Currently, Indonesia with a majority of Muslims, this country has a low number of entrepreneurs below Singapore, Malaysia, and Thailand. Based on data from the Ministry of Cooperative Small and Medium Enterprises of Indonesia in 2019, there are 65.47 MSMEs units in Indonesia. This is also not supported by financial literacy, especially in terms of Sharia Financial literacy because Indonesia has still low with a number of literacy 8.93%. In fact, Sharia financial products can have a big impact performance of MSMEs in running their business, which means Sharia financial literacy as well. The Indonesian Muslim Entrepreneur Community (KPMI) is the largest association of Muslim entrepreneurs who are running their businesses to be sustainable and improve their performance in business activity so that can reach Maqashid Sharia and this Sharia financial literacy is important for KPMI. This study used a quantitative approach with 160 respondents in Java island using a questionnaire and was analyzed using PLS-SEM. To conclude, this research on members of KPMI on Java island that proved Sharia financial literacy has a significant influence on their performance. Keywords: Maqashid Sharia, Sharia Financial Literacy, MSMEs performance.
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Measuring And Improving Employee Engagement On Generation Z Employees (A Study In Pt Bdab)
Abstract. Currently at its sixth year of operation, PT BDAB-an SME based in Bandung-has gone through several organization makeovers. With a team currently filled with Generation Z employees in the company, PT BDAB faces a risk of repeating another episode of organization makeovers in the future. As seen on the 2021 data of CareerBuilder–US based career site–the average time Gen Z employees spend in a role or job is two years and three months, even less than the millennials’ average of two years and nine months. This behavior is suspected due to several reasons, with one of them being the low level/lack of employee engagement. This research aimed to help PT BDAB minimize the risk of employee turnover by measuring the current condition of employee engagement in PT BDAB. With a qualitative method by interviewing 14 employees of PT BDAB, the results showed several drivers of employee engagement that were neglected in PT BDAB. By implementing plans to improve the engagement drivers, PT BDAB can improve its employee engagement and minimize the risk of another complete organization makeover. Keywords: Employee Engagement, Generation Z, Small-Medium Entreprise
Relationship Between Marketing Mix Element And Customer Loyalty Towards Uncle Chen Resataurant
The city of Bandung is one of the cities that has become a culinary destination in Indonesia with a fast growing number of restaurants. The rapid development of the number of restaurants in the city of Bandung has made the competitive environment in several segments even tighter. Uncle Chen, a restaurant located in the city of Bandung which has noodles called bakmi as its main product, has been affected by that competitive environment. This study has the objective of identifying the relationship between the elements of the Marketing Mix and Consumer Loyalty. This study used a quantitative approach and collected data with an online survey to 230 Uncle Chen customers. The data that has been collected is processed using the PLS-SEM method. The study discovered that the elements of the Service Marketing Mix except Process have a significant positive relationship with Consumer Satisfaction and Consumer Satisfaction is also significantly positively related with Consumer Loyalty. The findings of this study provide recommendations to restaurant managers, to plan their marketing strategy based on Marketing Mix elements that have been identified as having a significant positive relationship with Consumer Loyalty Keywords: Marketing Mix, Customer Satisfaction, Customer Loyalty, Uncle Chen
The Influence Of Liquid Asset To Total Asset (Lata), Non-Performing Loan (Npl), And Tier 1 Core Capital (Tier1) Ratios Towards The Stock Return Of Banking Companies In Indonesia From 2018 - 2021
Stock is one of the most promising financial instruments, investors invest their money into stocks to seek profit and avoid losses. In the financial industry, the banking sector is one of the most promising sectors since their stock value is quite stable over the time. In Indonesia there are many banking companies who offer their stock inside the stock market which can be analysed using the fundamental analysis. To minimise the risk of losses in stock investments, a set of analytical tools can be used by investors to analyse stock. Accordingly, through this quantitative research, several financial ratios will be used as analytical tools to investigate banking sector’s annual stock return during the period of 2018 to 2021. Three financial ratios will be used as the independent variables to analyse their influence towards the variable of Stock Return. Liquid Asset to Total Asset Ratio (LATA), Non-Performing Loan Ratio (NPL), and Tier 1 Core Capital Ratio (TIER1) are the selected financial ratios for this research. The methodology for this study is using the panel data regression analysis and secondary data are used in this research. Annual stock returns from different 10 banking companies inside the financial sector will be used as the sample data, which are gathered from various sources such as the Indonesia Stock Exchange’s website, annual financial reports, and many more. The analysis results revealed that LATA and NPL ratios have a negative influence on the stock returns of banking companies. Furthermore, LATA and NPL are also significant towards the stock return variables. TIER1 ratio also has the same negative influence on stock return variable, however TIER1 does not possess any significance towards the stock return variable. The regression analysis also revealed that LATA, NPL, and TIER1 may explain 76.4% of the stock return movements. Keywords: Banking sector, banking stock, Indonesia Stock Exchange, financial ratio, fundamental analysis, Liquid Asset to Total Asset Ratio, Non-Performing Loan Ratio, Tier 1 Core Capital Ratio, stock return. Stock is one of the most promising financial instruments, investors invest their money into stocks to seek profit and avoid losses. In the financial industry, the banking sector is one of the most promising sectors since their stock value is quite stable over the time. In Indonesia there are many banking companies who offer their stock inside the stock market which can be analysed using the fundamental analysis. To minimise the risk of losses in stock investments, a set of analytical tools can be used by investors to analyse stock. Accordingly, through this quantitative research, several financial ratios will be used as analytical tools to investigate banking sector’s annual stock return during the period of 2018 to 2021. Three financial ratios will be used as the independent variables to analyse their influence towards the variable of Stock Return. Liquid Asset to Total Asset Ratio (LATA), Non-Performing Loan Ratio (NPL), and Tier 1 Core Capital Ratio (TIER1) are the selected financial ratios for this research. The methodology for this study is using the panel data regression analysis and secondary data are used in this research. Annual stock returns from different 10 banking companies inside the financial sector will be used as the sample data, which are gathered from various sources such as the Indonesia Stock Exchange’s website, annual financial reports, and many more. The analysis results revealed that LATA and NPL ratios have a negative influence on the stock returns of banking companies. Furthermore, LATA and NPL are also significant towards the stock return variables. TIER1 ratio also has the same negative influence on stock return variable, however TIER1 does not possess any significance towards the stock return variable. The regression analysis also revealed that LATA, NPL, and TIER1 may explain 76.4% of the stock return movements. Keywords: Banking sector, banking stock, Indonesia Stock Exchange, financial ratio, fundamental analysis, Liquid Asset to Total Asset Ratio, Non-Performing Loan Ratio, Tier 1 Core Capital Ratio, stock return. Keywords: Banking sector, banking stock, Indonesia Stock Exchange, financial ratio, fundamental analysis, Liquid Asset to Total Asset Ratio, Non-Performing Loan Ratio, Tier 1 Core Capital Ratio, stock return.
Analyzing The Influence Of Smma And Cx On Uniqlo’s Instagram Shop Purchase Intention Through Relationship Quality
Social media has become a necessary platform for many businesses in the world. As their new advanced features called Instagram Shop, allow enterprises to create direct communication and good relationships with their customers. As well as to assist them in making purchases easier in order to increase purchase intention. Many of the global leading brands already use this new feature. Therefore, businesses that use social media as a marketing strategy and a purchase method platform should be supported by appropriate marketing activities and provide a positive customer experience in order to improve the relationship quality between customer and the brand. This study examines the variables Social Media Marketing Activity (SMMA) and Customer Experience (CX) to assess the quality of the customer relationship, which can influence one of the customer behavioral outcomes, which is Purchase Intention (PI). This study’s sample consists of users in Indonesia who use social media and have purchased Uniqlo through an instagram shop for the last six months. SmartPLS 3 was used to measure and analyze the 250 online questionnaire surveys. The findings indicate that Social Media Marketing Activity (SMMA) have a significant influence on customer’s Purchase Intention (PI) through Relationship Quality (RQ). While Customer Experience (CX) has a direct influence on customer’s Purchase Intention (PI). This research guides enterprises that use Social Media Marketing Activity (SMMA) and Customer Experience (CX) dimensions to achieve marketing objectives and generate long-term performance as a medium to increase Purchase Intention (PI). Keywords: Social Media Marketing Activities, Customer Experience, Relationship Quality, Purchase Intention, Instagram Shop
Problem Identification And Propose Solution For A Small And Medium Enterprise In Educational Industry: A Case Study Of Madu Toys
Madu Toys is an SME selling educational toys that is currently experiencing a decline in their business. This study aims to identify the causes of this problem and propose solutions to overcome it. To find these problems, it is necessary to analyze the business situation which is separated into internal and external. External analysis will be carried out using four methods, namely Porter Five Forces, PESTLE, competitor analysis, and customer analysis while internal analysis will be carried out using company analysis. Data collection methods used include observation, literature study, interview, and questionnaires. The results of the analysis show that there are problems in several areas. In marketing, problems are found in business channels, low customer loyalty, and promotions. Problems in operations are related to profit margins and product variety offered by suppliers. In finance, the problem lies in financial recording and budgeting. In addition, Madu Toys' unreliable source of income is increasingly visible with the Covid restrictions. In human resources, the problem is related to employee retention and maintaining employee quality. To overcome all these problems, the proposed solution is for Madu Toys to find alternative business channels and alternative suppliers. For promotion, Madu Toys should start a social media account with the support of content advertising and online advertising. In addition, Madu Toys is recommended to have a referral program, partnership with preschool, and in-store events. Madu Toys must also add after-sales service to increase customer loyalty. Regarding human resource issues, Madu Toys is encouraged to improve their working relationship with its employees. For financial management problems, Madu Toys can overcome them with training and recruitment. Keywords: Problem Identification, Propose Solution, Educational Toys, SME, Root Cause, SWOT Analysis
Adoption Of Buy Now Pay Later In Digital Platform For Top Line Growth: A Case Study Based On Pilot Project Of Startup X
Startup X adalah perusahaan teknologi keuangan di Indonesia dengan fokus utama pada akuntansi digital dan pembayaran tagihan untuk UMKM. Pada akhir 2021, basis pengguna mereka saat ini berkisar sekitar 3,5 juta pengguna. Dengan jumlah tersebut, mereka ingin mulai mengeksplorasi berbagai proyek percontohan untuk mencari jalan monetisasi sebagai langkah selanjutnya untuk usaha mereka. Dalam proyek khusus ini, Startup X ingin memanfaatkan Buy Now, Pay Later (BNPL) sebagai sarana untuk meningkatkan pertumbuhan top-line mereka. Penelitian ini bertujuan untuk melihat apakah pertumbuhan lini atas Startup X dapat dipengaruhi dengan cara apa pun dengan BNPL. Dengan metode kuantitatif, hasil percobaan menunjukkan peningkatan nilai pesanan rata-rata per transaksi dan jumlah transaksi per pengguna selama periode percobaan. Dari hasil ini, peneliti menyarankan Startup X untuk meluncurkan BNPL di kota-kota Tier 1 lainnya karena Startup X tidak memiliki tolok ukur internal yang tepat untuk jenis produk ini. Kata kunci: startup, fintech, bnpl, pay later, pertumbuhan lini atas
Business Plan Tani Berhasil: Rice Field Harvest Services Business Using Combine Harvester Machine
Tani Berhasil, established in 2021, is a business based in Sidoarjo, East Java which engage in an agricultural industry. Tani Berhasil put a business plan into action thanks to this research. A business plan is a collection of presentations outlining a company's operational plans. The author's goal in writing this business plan was to provide all different kinds of plans, which have been condensed into a number of chapters and sub-chapters, each with a specific set of guidelines. The other aims of this research is to optimize the performance of the firm to get a better output in the future. Business Model Canvas is used to create a business plan that covers everything from financial options for the company to production process to target market sales. The author has improved Tani Berhasil’s plan to business action as an output of this research. As part of the process, 25 rice field owners (From numbers of group farmers) who own minimum a hectare of rice field in one group farmers are selected for the interview for this research. The author gathers data from a variety of sources using both primary and secondary data sources, including conducting interviews and focus group discussion, focusing on journals, as well as data from the government or other sources from a recognized formal institution. Tani Berhasil intends to help minimize a variety of economic challenges that have arisen as a result of COVID-19. Harvest services using combine harvester machine is a services that Tani Berhasil sells. Keywords: Business Plan, Agriculture, Tani Berhasil, Combine Harvester Machine
Assessment Of Service Quality On The International Airmail Service By Pos Indonesia And Its Influence To Customer Satisfaction
The way of communication using postcards and letters no longer becomes the primary channel of communication. While most people have switched their overriding communication channel from letters to phone messaging, this traditional communication using letters and postcards is still popular as a hobby. There are approximately 250 active snail mail enthusiasts and around 8,500 people joined a postcard exchange community called Postcrossing in Indonesia currently. These activities mainly use the country’s official postal service to post the letters and postcards which is Pos Indonesia. This study is preceded by a preliminary research and it is indicated that many snail mail and postcard swap enthusiasts encounter unpleasant experiences towards the International Airmail Service by Pos Indonesia. This study aims to assess the service quality of Airmail in Pos Indonesia and how it affects the customer satisfaction. Ten dimensions of logistic service quality (LSQ) are assessed. This study adapts a quantitative method which collects data from 200 respondents that consists of the users of Airmail Service. The data is analyzed using multiple linear regression in SPSS. The result of the assessment shows that three out of ten dimensions significantly influence customer satisfaction (Reliability, Timeliness, and Flexibility), while the remaining seven dimensions do not have a significant relationship to customer satisfaction (Tangibles, Responsiveness, Assurance, Empathy, Cost, Order Condition, and Personal Contact Quality). Suggestions are provided for PT Pos Indonesia in implementing strategy to maximize their service in order to satisfy customers and there are also suggestions for the future research. Keywords: Service Quality, Customer Satisfaction, Pos Indonesia, Logistic Service Quality, International Airmail Service
The Financial Literacy In The Adoption Of Digital Financial Services Among Young Adults In Bandung: Evidence From Young Adults Using E-Wallet And Pay Later
The topic of financial literacy within the adoption of digital financial services in Indonesia has been slowly brought up by researchers to find how much knowledge the average Indonesian has. This may branch into many other topics such as using online loans and investing in platforms. The purpose of this research is to find whether young adults in Indonesia are prepared on using digital payments and whether they are responsible towards their financial decision making in their daily life within digital payments. This study uses the first UTAUT framework proposed by Venkatesh et al. (2003) to find whether they are ready to adopt digital payments in this day and age. There are several variables that are independent which are performance expectancy, effort expectancy, social influence, and facilitating conditions. Moreover, the dependent variables are behavioral intention, financial literacy, and use behavior. Financial literacy is represented as a dependent variable as it depends on the behavioral intention which shows the intention of the user to actually utilize the service. The methodology of this study is a structured interview using questionnaires for 200 respondents which is quantitative. Then the data is processed using PLS-SEM. This research has indicated that the variables are significant, however there are two hypotheses that are rejected as they are expected to be not significant. The variables are significant to each other. This shows that financial literacy has an impact towards the adoption of digital payments. Keywords: Financial literacy, Digital Financial Services, E-wallet, Young Adults
The Influence Of Behavioral Finance Towards Fintech Adoption On Small Medium Enterprises With The Case Study On Banjarmasin And Banjarbaru
The majority of the work force in Indonesia is employed by Small and Medium-Sized Enterprises (SMEs), which dominate the business landscape in Indonesia. Considering their enormous impact on the economy, SMEs face obstacles that inhibit their expansion. There are lot of barriers for SME to grow, both internally and externally. Lack of financial knowledge, lack of fincancial support, lack of consultant support, and others obstacles hinders SMEs growth and its enormous potential. One of the government's solutions is creating numerous initiatives to promote the development of SMEs by enhancing their financial behavior and financial inclusion through the use of technology. Previous studies found that there are several factors that can affect someone's intention to use mobile payment apps and the connection between behavioral finance and financial inclusion. A quantitative approach that included 164 respondents was conducted using convenience sampling technique and was analyzed by PLS-SEM. To conclude, this research in Banjarmasin and Banjarbaru cities found that stress and perceived ease of use positively affect perceived usefulness. Perceived usefulness, innovativeness and perceived trust, subjective normsinfluence intention to use. Intention to use has an impact on behavioral finance. Meanwhile, behavioral finance is not affecting financial inclusion. Behavioral Finance, Financial Inclusion, Intention to Use to fintech Keywords: Behavioral Finance, Financial Inclusion, Intention to Use to fintech
The Correlation Between Employee’s Satisfaction And Startup’s Turnover Rate
Abstract: Startup is a business or a company that has not been established yet. This company is still in the process of researching and developing their establishment into the right market. Those things made startup and its culture somehow become a trendy things in the business world. Yet many seems to be facing difficulties in maintaining the level of their turnover in ten percent or below. Startup companies seems to be very much dynamic compare to the established ones and mature, and PT. XYZ is having the same issues. When talking about the relationship between employee satisfaction and productivity in PT XYZ, no clear barrier over an employee's working hours for some startups may potentially muddy the line over their life balance as well. Several employees in PT. XYZ was not providing any financial compensation other than the religion incentive also known as THR in Indonesia. Overtime payment is unavailable as well as the working hour is deemed to be 'flexible' therefore it is hard to tell whether one is already working overtime, added with the probability of the toxic working environment within PT. XYZ, these factors combined, are potentially suitable to be the culprit behind their relatively high turnover rate. Keywords: Company’s Turnover rate, Startup company, Employee satisfaction
The era of technology has proven to increase business opportunities, especially in the internet and social media fields. Businesses that can be built through social media have proven to be profitable for businesses and users of businesses.. Recently, people's need for medicines and vitamins is getting higher especially during this type of Covid-9 in which health becomes a very important matter. Therefore, we need easy access to places to buy medicines and vitamins that can be easily reached by everyone so that they can receive prompt and appropriate treatment whenever they are. This idea is to give an idea of how to rise to an online pharmacy brand that can be accessed via mobile phones. The analysis is using qualitative methods. The result is that this system is made so that every user can order, ask for information about drugs and vitamins, and get drugs and vitamins easily online. At the same time, the online business industry is also in the midst of peak growth. Hundreds to thousands of people make it the perfect subject for business. From this document a channel plan is made for an investment of around IDR 50,000,000 in the initial month for capital before income from sales later. Therefore, this business plan is very much needed to support the newly-invented business idea with the hope of getting more attention and profit as well. Keywords: medicines, pharmacy, online store
An Empirical Investigation Of User Continuance Intention And Behaviour On Mobile Ticketing Service
Mobile ticketing service (MTS) allows users to place an order, pay for, obtain and validate tickets anywhere–anytime from the comfort of his/her mobile device. There was an unfortunate occurrence in the MTS industry that led to a horrifying response from users that express their disappointment towards the platform, resulting in the removal installment of the platform. There is still lack of studies that focus on the continuance use of MTS, many studies solely focus on its acceptance. Derived from the ITC theory with an additional dimension of service quality, this study aims to discover the determinant that impacts user continuance intention on mobile ticketing service and to confirm its relation towards the continuance behaviour. This research uses a quantitative approach. The data were collected from 339 Indonesian MTS users and proceeded using PLS-SEM. The result shows that postadoption perceived usefulness, postadoption perceived service quality, and satisfaction are the key factors on user continuance intention in using MTS. Disconfirmation of preadoption perceived usefulness influences both postadoption perceived usefulness and satisfaction. Disconfirmation of preadoption perceived service quality influences both preadoption perceived service quality and satisfaction. This study confirmed that their continuance intention impacts user continuance behaviour on MTS. Keywords: Mobile ticketing service, continuance intention, continuance behaviour, information technology continuance theory.
The Influence Of Limited Edition On Purchase Intention Of Indonesia Streetwear Clothing Brands
The streetwear fashion trend in Indonesia has only recently emerged on the Indonesian fashion scene. Along with this trend, there is a problem in Indonesia's streetwear brands, which due to the large number of consumers can lead to disinterest in the goods desired or already purchased by customers, which ends with the customer canceling their purchase intention. Given these problems, Limited edition can be used as a solution. The purpose of this research is to determine whether the limited edition strategy can be an effective solution to this problem in Indonesia, as well as the factors that influence the purchase request for limited edition products. This study examines the effects of scarcity needs, uniqueness needs, self-expression, and consumer visibility on consumer purchase intentions. First the methodology that was used in this study is qualitative method Semi-structured interviews were conducted with 15 interviewees to obtain and ensure that the limited edition factors in the literature corresponded to the opinions of customers in Indonesia. And after determining the characteristics, researchers used a survey with 205 respondents to continue the analysis. Furthermore, PLS SEM is used in this study to examine the relationship between variables. The findings indicate that each character in the limited edition has an impact on customers' purchase intentions for streetwear in Indonesia. The findings of this study are expected to increase knowledge for both limited edition and streetwear marketing, allowing brands in Indonesia to maximize their streetwear business in terms of profit and brand image. Keywords: Fashion Streetwear, Purchase Intention, Limited Edition, PLS SEM
The Effect Of Social Media Marketing Towards Fomo Tendencies On Impulse Shopping Behavior On The Fashion Industry
Social media and its impact on consumers' Fear of Missing Out and impulsive buying behavior have been extensively discussed by journals, but there are gaps in the literature that exist. Factors like social media marketing have a significant influence on FOMO tendencies that leads to impulse shopping behavior, according to previous research. This study aims examining the effect of social media marketing and how it influences the consumer FOMO tendencies on impulsive shopping behavior on fashion industry. This research employs a quantitative methodology, using an online survey technique. The respondents are 245 Indonesian citizen whose interest in fashion content advertisement. Analyzed by the PLS-SEM method using the SmartPLS application. This study's findings reveal that social media marketing trigger someone’s FOMO, and that FOMO are affecting someone to make impulsive buying. By knowing the impact of social media marketing on FOMO, marketers can use social media marketing techniques as their marketing method. By exploiting the effects, marketing managers may optimize the benefits of impulse purchase. The findings can also assist managers in strategizing marketing strategies by including the identified impulse buying triggers. Keywords: Impulsive Shopping Behavior; Social Media Participation; Social Media Marketing, Fear of Missing Out, Fashion Industry
Factors Influencing Brand Switching Of Facial Wash Product Case Study Of Generation Z’s Men
Currently, the skincare industry is developing quite rapidly and Indonesia is predicted to become the second largest contributor in the world in skincare growth. This growth in skincare is not only the result of the contribution of women but also men. Currently, around 68% of men in Indonesia have started using skincare. Of the many types of skin care, facial wash is the brand most used by men in Indonesia. To get the best face wash product, a man has to do trial and error. Because of this, brand switching of facial wash occurs. This research will examine what factors influence a man in switching the brand of facial wash they use. This study uses qualitative methods by interviewing informants. The interview process uses a semi-structured interview technique. This interview was conducted with 12 respondents with the criteria of a Gen-Z man, university student, and living in Jabodetabek and Bandung. From the interviews that have been conducted, there are five factors that influence a person to change the facial wash brand they use, these factors are price, sales promotion, word of mouth, alternatives, and product quality. Keywords: Brand switching, brand switching factor, facial wash product, Indonesia, male gen-z
Market Penetration Strategy For Frost Sensitive Skin
Abstract. The pet’s health is the responsibility of the owner. Research has shown that allergic condition in dogs is associated with chicken in the dog’s diet. In Indonesia, dog food is sourced from fish made to combat acute/sensitive skin conditions, namely Frost Sensitive Skin. Frost has been around in the Indonesian pet food market since 2016. Frost has always lack of marketing effort since the company that imported it relied on the salesman. With this market penetration strategy, it aims to add the marketing effort for the product to increase its awareness among dog owners in Indonesia. The conceptual framework will be Ansoff Matrix, with external analysis as Porter’s Five Forces and internal analysis SWOT. The author should consider implementing this marketing penetration strategy for Frost Sensitive Skin. Keywords: pet food; super premium dog food; sensitive skin; market penetration strategy
Evaluation On The Effectiveness Of Internship: Case Study Of Block71 Yogyakarta
Abstract. BLOCK71 Yogyakarta, one of the startup development institution facilities in Indonesia faced an intern confusion problem which includes job description ambiguity, whether or not they are doing a good job, a workload beyond what they anticipate, and such. After both the employer and the interns are interviewed, the company is known to not prepare any learning agenda for the internship program and mostly expects the interns to mostly learning by doing with limited guidance. The research is done through a qualitative method with three total interviews and observations directly in the BLOCK71 Yogyakarta office. The result indicates that BLOCK71 Yogyakarta is yet to be considered to have an effective internship system because of several factors such as flaws in each of the three internship processes: onboarding – on-the-job – internship closure. Thus, BLOCK71 Yogyakarta is suggested to add a designated internship learning agenda starting from the onboarding process, commit to improving the quality in each position, able to reveal the interns' limitations while exposing them to the possibility of needed training, guide the interns related to their future career and adding exit interview along with feedback session as a closure process. Keywords: Internship Effectiveness, Startup Development Institution, Satisfaction on Effectiveness.
The Challenge Of Sustainable Initiatives To The Growth Of Small And Medium-Sized Enterprises In Indonesia
Indonesia knowingly has huge potential to pursue national economic growth through its SMEs which are recognized as the largest in Southeast Asia. Regardless of the impacts on local employment and GDP enhancement, the proliferated SMEs in Indonesia certainly contribute to the nation's or even the world’s pollution and waste accumulation. The government's initiative related to this issue was previously poured through the Low Carbon Development Initiative (LCDI) in 2017 and Rencana Pembangunan Jangka Menengah Nasional (RPJMN) 2020-2024 in 2020. However, these kinds of sustainability initiatives are certainly not only the government task alone but also the task of the private sector in Indonesia such as SMEs. This research is taking five samples of Indonesian SMEs through the structured interview method in collecting the data and coding approach in analyzing the data according to the attributes from SMEs Growth Determinants and Sustainable Business Model (SBM). This research finds that environmentally friendly initiatives are considered more challenging than supporting social inclusivity in SMEs. Interestingly, the most influential factors of all SMEs to support the sustainability initiatives are sourced from the internal factors of SMEs toward their responsibility to the environment and society. Keywords: Indonesia, SMEs, sustainability challenges, sustainability factors
The Relationship Between Stock Market Development And Economic Growth In Emerging Market Economy: Indonesia, Malaysia, And The Philippines
Abstract. This study examined whether the economic growth of Emerging Market Economy (EME) in selected Association of Southeast Asian Nations (ASEAN) are influenced by stock market activity. The ASEAN Economic Community portray ASEAN as a group of economies with equal economic development. In fact, there are different economic level within ASEAN. The question arises about why only 4 out of 10 countries are categorized as EME in ASEAN. ASEAN’s goal is to build a stable, prosperous, and highly competitive economic region. It is expected to be beneficial to understand that as one of possible economic growth factor, stock market can improve the economic growth of ASEAN EMEs. Through Johansen cointegration test, Vector Error Correction Model, and Granger Causality test, it shows that the economic growth is forecasted by stock market activity. In regard to these findings, this factor can be used to boost the economic growth of ASEAN EMEs by developing an economic integration program or macroeconomic policy associated with stock market development such as enhancing the market capitalization or investor confidence through better policy formulation or raising the awareness to gain the total transaction value, and enhancing the liquidity by liberalizing international capital flow restrictions that can accelerate economic growth. Keywords: stock market development; economic growth; emerging market economy; ASEAN
The relationship between training and employee experience in PT.XYZ'S generation z employees during pandemic
The business process has been changed due to Covid-19. The company should be able to provide their employee to develop their skills to run the business. The training was the method to help employees increase their knowledge and skills and improve their abilities. Employee experience is essential for a company to strive in the pandemic. The one who just join the workforce currently is generation Z. Indonesia is the world's largest palm oil producer. Palm oil is affected by the Covid-19 pandemic. Therefore, this research examines the palm oil company in Indonesia. The objectives of this research are to analyze the relationship between training and employee experience and analyze the most affecting training sub-factor towards employee experience. For training variables, this research uses the Kirkpatrick model and for the employee experience use the employee experience framework by Morgan. This research uses a quantitative approach with an online questionnaire. Data are collected and analyzed using regression. The research findings are there is a positive and significant relationship between training and employee experience, there is a positive and significant relationship between result and employee experience. The recommendation from this research covers all training aspect, and result to have a good employee experience.
Factors that Influence the Acceptance of Telemedicine Services in Rural Community Through an Extended Technology Acceptance Model (TAM)
Since the COVID-19 pandemic, telemedicine has increasingly become an important role in health care services. Telemedicine has the potential to be a solution in overcoming health service problems during a pandemic, especially in improving health care services in remote areas. However, the benefits of telemedicine can only be felt when people begin to accept and use it proactively. Therefore, it is important to know the factors that influence the acceptance of telemedicine. The main objective is to investigate the factors influencing the acceptance of telemedicine services in rural communities. TAM theory by Davis (1989) was used as a theoretical framework for this research. The data is collected through a quantitative approach using a questionnaire-based survey, and PLS-SEM method. The results found that PU, and PEOU, have a significant effect on AT. Moreover, SI and AT have a significant effect on BI while PR, trust, TA, resistance to use, and FC do not have a significant effect on BI. The findings of this study can be used as material for consideration in the development and design of telemedicine services in rural communities. Keywords: Behavioral Intention, Partial Least Square (PLS), Perceived Ease of Use, Rural Communities, Technology Acceptance Model (TAM), Telemedicine
The Influence of K-Pop Girl Group “TWICE” as Brand Ambassador of Scarlett Whitening on Purchase Intention
Abstract. The tight competition, makes personal care industry must have an effort in maintaining the company. The marketing strategy that can be carried out is to use brand ambassador to improve brand image, brand trust and of course to increase the purchase intention of its customers for the brand/product. If a company chooses the wrong brand ambassador, it will have a negative impact on the company's image. This study aims to determine the effect of Twice as a brand ambassador on Scarlett Whitening's brand image, brand trust, and purchase intention. The data for this study were collected through an online survey with 255 respondents. With the criteria of being 12-27 years old this year, knowing the brand/product of Scarlett Whitening, and knowing Twice as the brand ambassador of Scarlett Whitening. The data collected was then analyzed by PLS-SEM to determine the relationship between research variables. This study shows that brand ambassadors have a significant effect on brand image and brand trust. Purchase intention can be significantly influenced by brand image, and brand trust. The results of the mediation state that brand image and brand trust can fully mediate brand ambassadors on purchase intentions. The recommendation given is to do marketing in the form of advertisements, by featuring Twice as the Brand Ambassador of Scarlett Whitening to be better known by customers. Keyword: Twice, Scarlett Whitening, Brand, Brand Ambassador, Brand Image, Brand Trust, Purchase Intention
The Influence of Electronic Word-of-Mouth on Social Media Towards Purchase Intention of Luxury Perfume Brands
The number of middle and upper socioeconomic class in Indonesia continues to increase from year to year. Therefore, the luxury perfume brand industry makes Indonesia one of its priorities. As a result, Indonesia was recorded to contribute revenue to the sale of luxury goods as much as 2,035,000,000 USD in 2020, where luxury perfume brands have the highest sales figures. This high number cannot be separated from the influence of social media with the spread of information online or commonly called eWOM. Unfortunately, how eWOM on social media affects buying interest in luxury perfume brands is not fully understood. This study aims to find factors that influence consumers' purchase intentions for luxury perfume brands after seeing eWOM on social media and provide recommendations to luxury perfume brands in maximizing eWOM to be implemented in stimulating purchase intentions. The qualitative approach was conducted through interviews with 15 people and quantitative approach through a survey with a total of 300 respondents, where respondents had bought or used luxury perfume brands. The results of the interviews were analyzed using the open coding method and the survey results were analyzed using the PLS-SEM method. Based on the results of interviews, customer reviews on Instagram, TikTok, and YouTube are the most frequently used tools to find reviews about luxury perfume brands. The results of the survey show that perceived persuasion, source expertise, and source trustworthiness significantly influence consumers' purchase intentions towards luxury perfume brands after viewing eWOM on social media. The results of this study are expected to be useful for readers, eWOM senders, and luxury perfume brand industries in utilizing eWOM as a marketing strategy. Keywords: eWOM, luxury perfume brands, purchase intention, social media
The Impact of Video Content #LifeAtShopee Towards Intention to Aply on SBM ITB Final Year Student
The rapid growth and development of the e-commerce industry in Indonesia makes e-commerce need to maintain and continue to improve the quality of its services by having qualified human resources to have a high chance of outperforming their competitors. Unfortunately, the limited human resources in the Indonesian market have led to a talent war, especially for the digital industry including e-commerce. Therefore, Shopee as the number one e-commerce company in Indonesia needs to attract the best talent in the market through employer branding programs. One of the media that can be used is social media. One of Shopee's employer branding programs on social media is #LifeAtShopee. Unfortunately, #LifeAtShopee can be used by anyone, including external parties on extensive social media, so further analysis is needed to find out whether unofficial #LifeAtShopee has an influence on employer branding attractiveness and changes the desire of target talent to apply or not. This study aims to know the difference between employer attractiveness and intention to apply before and after talents watch the unofficial #LifeAtShopee content. Data were collected through online questionnaires to SBM ITB final-year students as key target talents of Shopee, then analyzed using Paired Sample T-Test to determine whether there is a difference in the average of the one group pre-test and post-test. The results show that watching #LifeAtShopee content has a significant effect on employer attractiveness and intention to apply. Keywords: Social Media Content, Employer Branding, Employer Attractiveness, Intention to Apply
The Effect of Korean Brand Ambassador Towards Luxury Brand Purchase Intention
Luxury brands will be really different for the next five year. They started to move from chasing American and European markets to rich millennials in Asia. Asia became the highest region that contributed for Dior revenue in 2020 with 34% and 8% for the Japan market only. Those numbers are very high and we can conclude that Asian market buying power for luxury brands is high. The phenomena of the Korean wave make luxury brands use the artist for their ambassadors, and also use the fanatic fans to increase their brand awareness. However it has not been tested if the strategy works for the luxury brand market penetration and increases the purchase intention. The objective of this research is to identify the factors that influence the purchase intention of a luxury brand by using Korean Brand ambassador and to understand the effect of Korean brand ambassador for luxury brands on purchase intention in Indonesia. In this study research used quantitative methods by collecting data through survey questionnaires and judgmental sampling as the sampling method with the total of 148 respondents that are luxury brand consumers, also using PLS-SEM to analyze the result of the survey. The result shows that celebrity endorsement positively impacted luxury brand purchase intention through brand trust, brand psychological ownership, and brand attitude.
Micro-Small-Medium Enterprise (MSMEs) Entrepreneurs’ Financial Literacy and MSMEs Financial Performance
The urgent pressures from the government to MSMEs for the national economic growth, the high gap between financial inclusion and financial literacy because of many people who have limited knowledge and understanding of financial products and services, and the internal problem that are the lacking of risk management, strategic planning, and the ability to detect signs of internal problems and financial health by the entrepreneurs, make the urgency become more critical for the entrepreneurs to understand that financial literacy skill is needed in order to create better performance in economic goals. In accordance with the statement, the purpose of this research is to figure out the financial literacy influences in the MSMEs’ financial performance management. To measure the impact, the researcher uses financial knowledge, financial behavior, and financial attitude as indicators for financial literacy and subsequently uses a quantitative approach with Multiple Linear Regression (MLR) Analysis to analyze the data. The sample included 132 MSMEs entrepreneurs all over Indonesia. The results of the data analysis shows that only MSMEs entrepreneurs’ financial attitude has a positive effect on financial performance management. Meanwhile, financial knowledge has a negative impact on financial performance management and financial behavior has no effect on financial performance management. The findings are useful for MSMEs entrepreneurs to be more aware of their own financial ability that can give impact to the MSMEs development. Keywords: Financial Literacy, Financial Knowledge, Financial Behavior, Financial Attitude, MSME’s Financial Performance Management, Multiple Linear Regression (MLR)
The Effect of Customer Experience on Fast Fashion Actual Product Repurchase
From year to year, fast-fashion retail is increasingly popular in Indonesia, such as H&M and ZARA. As fast fashion is constantly being updated, new things enter the store and are quickly replaced by the next collection, so some consumers may not get the chance to see the product twice as they are captivated by new clothes every time they visit the store. These two fast-fashion brands offer similar products but with different experiences. In this case, the in-store customer experience is one part of the marketing strategy that must be considered to maintain the continuity of the brand, besides that an attractive in-store customer experience can also attract consumers to make actual product repurchases. The in-store customer experience component includes cognitive experience, affective experience, social experience, and physical experience. These components help shape and build a more engaging customer experience for consumers. This research was conducted through a qualitative approach with semi-structured interviews and a quantitative approach with an online survey of fast-fashion product users who have purchased products at H&M and ZARA at least once in the last six months. Questionnaires were distributed through online surveys in Greater Jakarta and Bandung to 272 respondents who had bought fast fashion products, especially at H&M and ZARA. This study uses the PLS-SEM method to analyze the collected data. The results of this study show that there is a gap between two largest fast fashion retail in the world which is H&M and ZARA, this study also illustrate that cognitive experience has a positive impact on post purchase experience, social experience has a positive impact on brand experience and service provider experience also post purchase experience, physical experience has a positive impact on service provider experience, brand experience and service provider experience also post purchase experience has a positive impact on the actual product repurchase. Keywords: Cognitive Experience, Affective Experience, Social Experience, Physical Experience, Customer Experience, Actual Product Repurchase, Fast-fashion