Understanding Consumer Adoption On Personal Training Apps Using An Extended UTAUT2 Model.

Abstract

The current explosive trend toward wellness and technology progression that open a boundless communication through mobile internet give an access for people to the newest information and vast collection of services on health and wellness. Personal training apps provide workout guides, videos, and coaching to assist user in performing workouts in training. This study aim to explore factors that could contribute to the behavioural intention to adopt a mHealth personal training apps by adapting an extended UTAUT2 model and determine the relationship between behavioural intention to actual adoption of personal training apps. Data collected using primary data from online surveys distributed to personal training apps user in Jabodetabek and Bandung, Indonesia, to be used for analysis in this study. Result from PLS-SEM analysis shows that social influence, facilitating condition, habit, hedonic motivation, and self-efficacy had a significant influence on intention to adopt personal training apps. Recommendation also provided for application developer and publisher to put more emphasize on features that drive more user adopting personal training application.

Keywords: Behavioral Intention, mHealth Apps, Mobile Apps, Personal Training Apps, Technology Acceptance, Extended UTAUT2