Community Perception Towards Bandung Zoological Garden Activities (A Case Study of Corporate Social Responsibility at the Bandung Zoological Garden)

Abstract

Corporate social responsibility is an important part of building good relationships with the
surrounding community. This study aims to determine the causes of negative perceptions from the
community towards the Bandung Zoological Garden, especially in RW 07 and RW 08. This study
used a qualitative approach through the Yin case study method (Yin: 2013). This case study was to
explain cases coherently and clearly with 3 analyzes, namely pattern matching, making explanations,
and time series analysis. The results of this study indicated that corporate responsibility affected
corporate reputation, corporate image, and social legitimacy. This had led to a negative perception of
the Bandung Zoological Garden due to the inadequacy of the Bandung Zoological Garden in making
corporate responsibility programs and policies that tend to harm the surrounding community.

Keywords: Corporate Responsibility, Corporate Reputation, Corporate Image, Social Legitimacy,
Community Perception