The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
https://doi.org/10.12695/ajtm.2018.11.1.5
Authors
Jhanghiz Syahrivar
jhanghiz@president.ac.id
1Corvinus University of Budapest - Hungary 2President University - Indonesia
Andy Muhammad Ichlas
President University - Indonesia
Last Updated : June 3, 2025
Total Citation : 9
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