The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customersâ€™ Involvements in Purchasing Decisions?

https://doi.org/10.12695/ajtm.2018.11.1.5

Jhanghiz Syahrivar
jhanghiz@president.ac.id

1Corvinus University of Budapest - Hungary 2President University - Indonesia
Andy Muhammad Ichlas
President University - Indonesia

Last Updated : June 3, 2025

Total Citation : 9

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