Siahaan, B.P. and Prasetio, E.A. 2022. Understanding Customer Insights Through Big Data: Innovations in Brand Evaluation in the Automotive Industry. The Asian Journal of Technology Management (AJTM). 15, 1 (Apr. 2022), 49–66. DOI:https://doi.org/10.12695/ajtm.2022.15.1.4.