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Abstract
Abstract. One major technological development pertains to the service robot industry. In Indonesia, the development of robots is increasing. Telkom will begin to explore new opportunities with companion robots, which can respond to and chat with humans and move around. Therefore, more analysis is needed based on market research and prospective user surveys. The present study aims to obtain information on the features of service robots significantly influencing customers’ desire to purchase them and on the types of service robots they are likely to choose. The discrete choice model method is used to understand and predict a decision from a discrete alternative, based on a set of choices constructed with the help of the Ngene software and the D-efficient design method. We processed questionnaire results using the Python-Biogeme software to look for significant attributes and their elasticity. The significant attributes of companion robots defined by T-test are basic robot look (3.86), battery life (5.45), robot price (9.16), walking-computer look (6.10), and robot weight (8.38). The suggested strategy, among the three types of companion robots, is to focus on the personal assistant robot with the highest T-test score while paying attention to the resources a company already has.
Keywords: Service Robot, Discrete Choice Model, Significant Attribute, Elasticity
Keywords
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Dautenhahn, K. (2007). Socially intelligent robots: dimensions of human–robot interaction. In Philosophical Transactions of the Royal Society B: Biological Sciences, Vol. 362 No. 1480 (pp. 679-704). 10.1098/rstb.2006.2004.
Koppelman, F., & Bhat, C. (2006). A Self Instructing Course in Mode Choice Modeling:
Kotler, P. (2002). Marketing Management Millenium Edition, Tenth Edition. Upper Saddle River: Pearson Custom Publishing. ISBN 0–536–63099-2.
Kotler, P. (2000). Manajemen Pemasaran. Perspektif Asia. Yogyakarta: Alih Bahasa: Handoyo Prasetyo dan Hamin. ISBN: 979-533-627-4.
Kotler, P., Wong, V., Saunders, J., Armstrong, G. (2016). Principles of Marketing. Harlow: Pearson Education Limited. ISBN: 978-0-273-68456-5
Kotler, P., & Keller, K. L. (2006). Marketing Management. New Jersey: Library of Congress Cataloging-in-Publication Data. ISBN: 01314575789780131457577 013196853X 9780131968530
Maneesh Juneja. (2014). ROBOTS AS COMPANIONS: ARE WE READY? Retrieved September 20, 2020, from Maneesh Juneja. [Accessed: September 20, 2020]
Millah, Syaiful. (2018, Desember 16). Puri Robotics Perkenalkan Robot Pelayan ke Indonesia, Siap Komersil 2019., Available on: ekonomi.bisnis.com: https://ekonomi.bisnis.com/read/20181216/257/869979/puri-robotics-perkenalkan-robot-pelayan-ke-indonesia-siap-komersil-2019. [Accessed: September 19, 2020]
Putro, M. D. & Litouw, J. (2017). Robot Pintar Penyambut Costumer pada Pusat
Perbelanjaan Kota Manado. Jurnal Rekayasa Elektrika, (13) 1, 8-17. DOI: 10.17529/jre.v13i1.5901
Robbles, R. J., & Kim, T.-h. (2010). Applications, Systems and Methods in Smart Home Technology: A Review. International Journal of Advanced Science and Technology International Journal of Advanced Science and Technology International Journal of Advanced Science and Technology Vol. 15.
Robotics On The Runway. (2019). Available on: https://roboticsontherunway.com/ [Accessed: September 19, 2020]
Rose, J., & Bliemer, M. (2009). Constructing Efficient Stated Choice Experimental. Transport Reviews, Vol. 29, No. 5, 587–617.
Stanton, W. J., Michael J., E., J. Walker, B., & . (1991). Fundamentals of Marketing. New York: McGraw-Hill. ISBN: 9780071136709
Train, K. (2009). Discrete Choice Methods with Simulation. Cambridge: Cambridge University Press. ISBN 978-0-521-74738-7