The Contribution of Perceived Value to the Intention to Purchase Electric Motorcycles
DOI:
https://doi.org/10.12695/ajtm.2022.15.1.5Keywords:
electric motorcycle, electric vehicle, perceived value, intention to purchase, green transportationAbstract
Abstract. Gasoline-fueled motorcycles predominate as private vehicles worldwide. The high number of motorized vehicles running on fossil fuels contributes to air pollution and hence to the destruction of the environment and of human health. This has given rise to alternative vehicles such as electric cars and motorcycles—a market which Indonesia, with its high market share of motorcycles, ought to understand better. Consumer behavior related to electric motorcycles ought to be investigated to boost adherence to this type of vehicle. This study aims to evaluate the intention of residents of Surakarta, an Indonesian city with a dynamic market, to purchase electric motorcycles. The two independent variables implemented are perceived value and age, and respondents number 184, selected through cluster sampling to represent Surakarta’s population. The study employs ordinal logistic regression, as the response variable at hand is ordinal. Results show that age and perceived value influenced the intention to purchase electric motorcycles in Surakarta. Especially based on our young and middle-aged respondents, we can conclude that as perceived value increased, so did the probability of the intention to buy an electric motorcycle.
Keywords: Electric motorcycle, electric vehicle, perceived value, intention to purchase, green transportation
Downloads
Download data is not yet available.
References
Agresti, A. (2013). Categorical Data Analysis (Third Edit). John Wiley & Sons, lnc.
Ajanovic, A. (2014). Promoting environmentally benign electric vehicles. Energy Procedia, 57, 807–816. doi: 10.1016/j.egypro.2014.10.289
Ajanovic, A., & Haas, R. (2015). Driving with the sun: Why environmentally benign electric vehicles must plug in at renewables. Solar Energy, 121, 169–180. doi: 10.1016/j.solener.2015.07.041
Alonso-Almeida, M. del M. (2019). Carsharing: Another gender issue? Drivers of carsharing usage among women and relationship to perceived value. Travel Behaviour and Society, 17(June), 36–45. doi: 10.1016/j.tbs.2019.06.003
BPS Kota Surakarta. (2018). Kota Surakarta dalam Angka 2018.
Chen, H.-S., Chen, C.-Y., Chen, H.-K., & Hsieh, T. (2012). A Study of Relationships among Green Consumption Attitude, Perceived Risk, Perceived Value toward Hydrogen-Electric Motorcycle Purchase Intention. AASRI Procedia, 2, 163–168. doi: 10.1016/j.aasri.2012.09.029
Cheng, Y. H., & Tseng, W. C. (2016). Exploring the effects of perceived values, free bus transfer, and penalties on intermodal metro-bus transfer users’ intention. Transport Policy, 47, 127–138. doi: 10.1016/j.tranpol.2016.01.001
Deluchi, M., Wang, Q., & Sperling, D. (1989). Electric vehicles: Performance life-cycle costs, emissions, and recharging requirements. Transportation Research Part A: General, 23A(3), 255–278.
EPA. (2021). Global Emissions by Economic Sector. https://www.epa.gov/ghgemissions/global-greenhouse-gas-emissions-data#Sector
Guerra, E. (2019). Electric vehicles, air pollution, and the motorcycle city: A stated preference survey of consumers’ willingness to adopt electric motorcycles in Solo, Indonesia. Transportation Research Part D: Transport and Environment, 68, 52–64. doi: 10.1016/j.trd.2017.07.027
Han, L., Wang, S., Zhao, D., & Li, J. (2017). The intention to adopt electric vehicles: Driven by functional and non-functional values. Transportation Research Part A: Policy and Practice, 103, 185–197. doi: 10.1016/j.tra.2017.05.033
Imaslihkah, S., Ratna, M., & Ratnasari, V. (2013). Analisis Regresi Logistik Ordinal Terhadap Faktor-Faktor yang Mempengaruhi Predikat Kelulusan Mahasiswa S1 Universitas Negeri Makassar. Jurnal Sains Dan Seni Pomits, 2(2), 177–182.
Iriani, S. R. I. S. (2014). Kurnia Ariyanti dan Sri Setyo Iriani; Pengaruh Persepsi Nilai …. 2.
Karjaluoto, H., Shaikh, A. A., Saarijärvi, H., & Saraniemi, S. (2019). How perceived value drives the use of mobile financial services apps. International Journal of Information Management, 47(September 2017), 252–261. doi: 10.1016/j.ijinfomgt.2018.08.014
Kim, M.-K., Jeesun, O., Park, J.-H., & Joo, C. (2018). Perceived value and adoption intention for electric vehicles in Korea: Moderating effects of environmental traits and government supports. Energy, 159, 799–809. doi: 10.1016/j.energy.2018.06.064
Muraguri, E., Jin, S., & Samake, A. (2020). Modeling the role of perceived green value and consumer innovativeness in green products’ consumption intention within the theory of planned behavior. Sustinere: Journal of Environment and Sustainability, 4(2), 94–116.
Oviedo-garcía, M. Á., Castellanos-verdugo, M., & Vega-vázquez, M. (2016). The Mediating Roles of the Overall Perceived Value of the Ecotourism Site and Attitudes Towards Ecotourism in Sustainability Through the Key Relationship Ecotourism Knowledge-Ecotourist Satisfaction. doi: 10.1002/jtr
Plötz, P., Schneider, U., Globisch, J., & Dütschke, E. (2014). Who will buy electric vehicles ? Identifying early adopters in Germany. Transportation Research Part A, 67, 96–109. doi: 10.1016/j.tra.2014.06.006
Prebensen, N. K., Woo, E., & Uysal, M. S. (2014). Experience value: antecedents and consequences. Current Issues in Tourism, 17(10), 910–928. doi: 10.1080/13683500.2013.770451
Qian, L., & Yin, J. (2017). Linking Chinese cultural values and the adoption of electric vehicles: The mediating role of ethical evaluation. Transportation Research Part D: Transport and Environment, 56(2017), 175–188. doi: 10.1016/j.trd.2017.07.029
Smith, B., Olaru, D., Jabeen, F., & Greaves, S. (2017). Electric vehicles adoption: Environmental enthusiast bias in discrete choice models. Transportation Research Part D: Transport and Environment, 51, 290–303. doi: 10.1016/j.trd.2017.01.008
Sumaedi, S., Mahatma, I. G., Bakti, Y., & Yarmen, M. (2012). The empirical study of public transport passengers’ behavioral intentions: The roles of service quality, perceived sacrifice, perceived value, and satisfaction (case study: paratransit passengers in Jakarta, Indonesia). International Journal for Traffic and Transport Engineering, 2(1), 83–97.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77–105. doi: 10.1016/S0022-4359(99)80005-0
Tami, J. L. M. (2004). Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model. Journal of Marketing Management, 20(November 2012), 897–917.
Uyterlinde, M. A. (2009). Electric vehicles – the future of passenger transport? Change, 1371–1379.
Vafa-arani, H., Jahani, S., Dashti, H., Heydari, J., & Moazen, S. (2014). A system dynamics modeling for urban air pollution : A case study of Tehran , Iran. Transportation Research Part D, 31, 21–36. doi: 10.1016/j.trd.2014.05.016
Vassileva, I., & Campillo, J. (2017). Adoption barriers for electric vehicles: Experiences from early adopters in Sweden. Energy, 120, 632–641. doi: 10.1016/j.energy.2016.11.119
Wang, N., Pan, H., & Zheng, W. (2017). Assessment of the incentives on electric vehicle promotion in China. Transportation Research Part A: Policy and Practice, 101(2017), 177–189. doi: 10.1016/j.tra.2017.04.037
Wang, N., Tang, L., & Pan, H. (2018). Analysis of public acceptance of electric vehicles: An empirical study in Shanghai. Technological Forecasting and Social Change, 126(September), 284–291. doi: 10.1016/j.techfore.2017.09.011
Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, Y. (2016). Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model. Transportation, 43(1), 123–143. doi: 10.1007/s11116-014-9567-9
Wang, Y., Gu, J., Wang, S., & Wang, J. (2019). Understanding consumers’ willingness to use ride-sharing services: The roles of perceived value and perceived risk. Transportation Research Part C: Emerging Technologies, 105(May), 504–519. doi: 10.1016/j.trc.2019.05.044
Yaacob, R., & Baroto, M. B. (2019). Influencing Variables Towards the Intention to Purchase (ITP) and Their Research Gaps. The Asian Journal of Technology Management (AJTM), 12(1), 1–14. doi: 10.12695/ajtm.2019.12.1.1
Zeithaml, V. A. (1988). Consumer Perceptions of Price , Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22.
Ajanovic, A. (2014). Promoting environmentally benign electric vehicles. Energy Procedia, 57, 807–816. doi: 10.1016/j.egypro.2014.10.289
Ajanovic, A., & Haas, R. (2015). Driving with the sun: Why environmentally benign electric vehicles must plug in at renewables. Solar Energy, 121, 169–180. doi: 10.1016/j.solener.2015.07.041
Alonso-Almeida, M. del M. (2019). Carsharing: Another gender issue? Drivers of carsharing usage among women and relationship to perceived value. Travel Behaviour and Society, 17(June), 36–45. doi: 10.1016/j.tbs.2019.06.003
BPS Kota Surakarta. (2018). Kota Surakarta dalam Angka 2018.
Chen, H.-S., Chen, C.-Y., Chen, H.-K., & Hsieh, T. (2012). A Study of Relationships among Green Consumption Attitude, Perceived Risk, Perceived Value toward Hydrogen-Electric Motorcycle Purchase Intention. AASRI Procedia, 2, 163–168. doi: 10.1016/j.aasri.2012.09.029
Cheng, Y. H., & Tseng, W. C. (2016). Exploring the effects of perceived values, free bus transfer, and penalties on intermodal metro-bus transfer users’ intention. Transport Policy, 47, 127–138. doi: 10.1016/j.tranpol.2016.01.001
Deluchi, M., Wang, Q., & Sperling, D. (1989). Electric vehicles: Performance life-cycle costs, emissions, and recharging requirements. Transportation Research Part A: General, 23A(3), 255–278.
EPA. (2021). Global Emissions by Economic Sector. https://www.epa.gov/ghgemissions/global-greenhouse-gas-emissions-data#Sector
Guerra, E. (2019). Electric vehicles, air pollution, and the motorcycle city: A stated preference survey of consumers’ willingness to adopt electric motorcycles in Solo, Indonesia. Transportation Research Part D: Transport and Environment, 68, 52–64. doi: 10.1016/j.trd.2017.07.027
Han, L., Wang, S., Zhao, D., & Li, J. (2017). The intention to adopt electric vehicles: Driven by functional and non-functional values. Transportation Research Part A: Policy and Practice, 103, 185–197. doi: 10.1016/j.tra.2017.05.033
Imaslihkah, S., Ratna, M., & Ratnasari, V. (2013). Analisis Regresi Logistik Ordinal Terhadap Faktor-Faktor yang Mempengaruhi Predikat Kelulusan Mahasiswa S1 Universitas Negeri Makassar. Jurnal Sains Dan Seni Pomits, 2(2), 177–182.
Iriani, S. R. I. S. (2014). Kurnia Ariyanti dan Sri Setyo Iriani; Pengaruh Persepsi Nilai …. 2.
Karjaluoto, H., Shaikh, A. A., Saarijärvi, H., & Saraniemi, S. (2019). How perceived value drives the use of mobile financial services apps. International Journal of Information Management, 47(September 2017), 252–261. doi: 10.1016/j.ijinfomgt.2018.08.014
Kim, M.-K., Jeesun, O., Park, J.-H., & Joo, C. (2018). Perceived value and adoption intention for electric vehicles in Korea: Moderating effects of environmental traits and government supports. Energy, 159, 799–809. doi: 10.1016/j.energy.2018.06.064
Muraguri, E., Jin, S., & Samake, A. (2020). Modeling the role of perceived green value and consumer innovativeness in green products’ consumption intention within the theory of planned behavior. Sustinere: Journal of Environment and Sustainability, 4(2), 94–116.
Oviedo-garcía, M. Á., Castellanos-verdugo, M., & Vega-vázquez, M. (2016). The Mediating Roles of the Overall Perceived Value of the Ecotourism Site and Attitudes Towards Ecotourism in Sustainability Through the Key Relationship Ecotourism Knowledge-Ecotourist Satisfaction. doi: 10.1002/jtr
Plötz, P., Schneider, U., Globisch, J., & Dütschke, E. (2014). Who will buy electric vehicles ? Identifying early adopters in Germany. Transportation Research Part A, 67, 96–109. doi: 10.1016/j.tra.2014.06.006
Prebensen, N. K., Woo, E., & Uysal, M. S. (2014). Experience value: antecedents and consequences. Current Issues in Tourism, 17(10), 910–928. doi: 10.1080/13683500.2013.770451
Qian, L., & Yin, J. (2017). Linking Chinese cultural values and the adoption of electric vehicles: The mediating role of ethical evaluation. Transportation Research Part D: Transport and Environment, 56(2017), 175–188. doi: 10.1016/j.trd.2017.07.029
Smith, B., Olaru, D., Jabeen, F., & Greaves, S. (2017). Electric vehicles adoption: Environmental enthusiast bias in discrete choice models. Transportation Research Part D: Transport and Environment, 51, 290–303. doi: 10.1016/j.trd.2017.01.008
Sumaedi, S., Mahatma, I. G., Bakti, Y., & Yarmen, M. (2012). The empirical study of public transport passengers’ behavioral intentions: The roles of service quality, perceived sacrifice, perceived value, and satisfaction (case study: paratransit passengers in Jakarta, Indonesia). International Journal for Traffic and Transport Engineering, 2(1), 83–97.
Sweeney, J. C., Soutar, G. N., & Johnson, L. W. (1999). The role of perceived risk in the quality-value relationship: A study in a retail environment. Journal of Retailing, 75(1), 77–105. doi: 10.1016/S0022-4359(99)80005-0
Tami, J. L. M. (2004). Customer Satisfaction, Service Quality and Perceived Value: An Integrative Model. Journal of Marketing Management, 20(November 2012), 897–917.
Uyterlinde, M. A. (2009). Electric vehicles – the future of passenger transport? Change, 1371–1379.
Vafa-arani, H., Jahani, S., Dashti, H., Heydari, J., & Moazen, S. (2014). A system dynamics modeling for urban air pollution : A case study of Tehran , Iran. Transportation Research Part D, 31, 21–36. doi: 10.1016/j.trd.2014.05.016
Vassileva, I., & Campillo, J. (2017). Adoption barriers for electric vehicles: Experiences from early adopters in Sweden. Energy, 120, 632–641. doi: 10.1016/j.energy.2016.11.119
Wang, N., Pan, H., & Zheng, W. (2017). Assessment of the incentives on electric vehicle promotion in China. Transportation Research Part A: Policy and Practice, 101(2017), 177–189. doi: 10.1016/j.tra.2017.04.037
Wang, N., Tang, L., & Pan, H. (2018). Analysis of public acceptance of electric vehicles: An empirical study in Shanghai. Technological Forecasting and Social Change, 126(September), 284–291. doi: 10.1016/j.techfore.2017.09.011
Wang, S., Fan, J., Zhao, D., Yang, S., & Fu, Y. (2016). Predicting consumers’ intention to adopt hybrid electric vehicles: using an extended version of the theory of planned behavior model. Transportation, 43(1), 123–143. doi: 10.1007/s11116-014-9567-9
Wang, Y., Gu, J., Wang, S., & Wang, J. (2019). Understanding consumers’ willingness to use ride-sharing services: The roles of perceived value and perceived risk. Transportation Research Part C: Emerging Technologies, 105(May), 504–519. doi: 10.1016/j.trc.2019.05.044
Yaacob, R., & Baroto, M. B. (2019). Influencing Variables Towards the Intention to Purchase (ITP) and Their Research Gaps. The Asian Journal of Technology Management (AJTM), 12(1), 1–14. doi: 10.12695/ajtm.2019.12.1.1
Zeithaml, V. A. (1988). Consumer Perceptions of Price , Quality, and Value: A Means-End Model and Synthesis of Evidence. Journal of Marketing, 52(3), 2–22.
Downloads
Submitted
2021-05-16
Accepted
2022-04-22
Published
2022-04-28
How to Cite
Astuti, S. P., & Susanti, E. (2022). The Contribution of Perceived Value to the Intention to Purchase Electric Motorcycles. The Asian Journal of Technology Management (AJTM), 15(1), 67–79. https://doi.org/10.12695/ajtm.2022.15.1.5
Issue
Section
Articles
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2017. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium
