Main Article Content
Abstract
Abstract. The growth of tourism in Indonesia makes Bandung, as one of the major cities in Indonesia, has to improve its tourism even further. One of the plans of the Department of Tourism and Cultural Bandung is about how to advertise tourism in Bandung City. The current state of Bandung Tourism Ambassador advertisement is through social media Instagram by using her intuition. This research proposes a new system to help Bandung City promotes its tourism destination by using STEPPS (Socio-currency, Trigger, Emotion, Public, Practical Value, Story) factors and service-dominant logic approach. By analysing the value of each factor, the advertiser can determine which words and topic that can make the advertisement viral and more engaging, thus boosting the popularity of Bandung tourism.
Keywords: Bandung city tourism, content analysis, STEPPS, service science
Keywords
Article Details
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References
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References
Berger, J., & Milkman, K. L. (2012). What makes online content viral?. Journal of marketing research, 49(2), 192-205.
Bradbury, K. (2011). Blogbury N Academic Writing N Analysis Paper: Fall 2011: The Growing Role of Social Media in Tourism Marketing (COMM 427). Pobrane z: http://kelseybradbury. weebly. com/uploads/1/0/9/2/10927387/tourismsocialmedia-comm427. pdf (10.08. 2016).
Ch'ng, E. (2014, August). The value of using big data technologies in computational social science. In Proceedings of the 2014 International Conference on Big Data Science and Computing (p. 6). ACM.
Cohen, H. (2011). 30 social media definitions. Retrieved from https://heidicohen.
com/social-media-definition/.
Erevelles, S., Fukawa, N., & Swayne, L. (2016). Big Data consumer analytics and the transformation of marketing. Journal of Business Research, 69(2), 897-904.
Fotis, J. (2012). Discussion of the impacts of social media in leisure tourism:“The impact of social media on consumer behaviour: Focus on leisure travel”. Pobrane z: http://johnfotis. blogspot. com. au/p/projects. html (10.08. 2016)..
Keegan, B. J., & Rowley, J. (2017). Evaluation and decision making in social media marketing. Management Decision, 55(1), 15-31.
Kietzmann, J. H., Hermkens, K., McCarthy, I. P., & Silvestre, B. S. (2011). Social media? Get serious! Understanding the functional building blocks of social media. Business horizons, 54(3), 241-251.
Kijima, K., & Arai, Y. (2016). Value co-creation process and value orchestration platform. In Global Perspectives on Service Science: Japan (pp. 137-154). Springer, New York, NY.
Kim, D. Y., Hwang, Y. H., & Fesenmaier, D. R. (2005). Modeling tourism advertising effectiveness. Journal of Travel Research, 44(1), 42-49.
Kiráľová, A., & Pavlíčeka, A. (2015). Development of social media strategies in tourism destination. Procedia-Social and Behavioral Sciences, 175, 358-366.
Spohrer, J., Anderson, L., Pass, N., & Ager, T. (2008, December). Service science and service-dominant logic. In Otago Forum (Vol. 2, No. 2, pp. 4-18).
Vargo, S. L., Maglio, P. P., & Akaka, M. A. (2008). On value and value co-creation: A service systems and service logic perspective. European management journal, 26(3), 145-152