Aligning Business Engineering Education with Contemporary Industry Requirements


  • Hazel Gruenewald ESB Business School, Reutlingen University, Germany



business engineering, competence, employability, domain expertise.


Abstract. Business Engineering emerged as an academic discipline almost a century ago in response to economic demand for experts with both business and engineering expertise. The discipline has since evolved to meet the needs of the fast changing global marketplace. The impact of globalization on the architecture, governance and running of organizations has also shaped the field today. Education has responded to these changes by adapting its architecture and governance to fit international needs. This study examines the case of ESB Business School, Reutlingen University as an example of how business engineering education has been forced to adapt its architecture and governance to fit international needs in the field. Close collaboration with global academic and corporate partners has enabled the school to integrate multiple international components into its business engineering curricula. However, the overall goal remains to ensure that the business engineering education provided is aligned with the global requirements coming from industry. This exploratory industry-driven study tackles this challenge. Qualitative interviews with company representatives of international companies as well as a global industry survey were conducted to examine what study programs and what graduate skill-set are most commonly sought after by industry in different regions of the world. 

Keywords: Business engineering, competence, employability, domain expertise


Download data is not yet available.

Author Biography

Hazel Gruenewald, ESB Business School, Reutlingen University, Germany

ESB Business School

Professor Organisational Behaviour

Head of International Relations


Baumgarten, H. (1999) Wirtschaftsingenieure weiter stark im Aufwind. [Industrial engineers continue to gain momentum]. Technologie & Management, 48, 33–37
Brettel, M., Dittmann, U., Englberger, H., Hirschhausen, C. V., Leipnitz-Ponto, Y., Olsowski, G., ... & Schuchardt, C. (2014). Qualifikationsrahmen Wirtschaft-singenieurwesen. [Qualification framework for industrial engineering]. Pforzheim: FFBT Wirtschaftsingenieurwesen e.V.
Caron, J. R., Jarvenpaa, S. L., & Stoddard, D. B. (1994). Business reengineering at CIGNA Corporation: experiences and lessons learned from the first five years. Mis Quarterly, 18(3), 233-250.
CHE. (2018). CHE Hochschulranking 2018: Wirtschaftsingenieurwesen. Retrieved July 30, 2019, from
Corlett, J. (2018). IABEP. Retrieved October 1, 2019 from
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
ESB Business School (2015). BE in SEA: making business engineering happen in South East Asia. Unpublished manuscript, grant proposal accepted by German Academic Exchange Service.
Österle, H. (2013). Business Engineering. Prozeß-und Systementwicklung: Band 1: Entwurfstechniken. [Business engineering. Process and system development: Volume 1: Design techniques.]. Springer-Verlag.
Reutlingen University (2013). Export programm “International Operations and Logistics Management”. Unpublished manuscript, grant proposal accepted by German Academic Exchange Service.
Simatupang, T. M., Utama, A. A., & Mulyono, N. B. (2017). The Disciplinary Nature of Business Engineering. International Journal of Applied Engineering Research, 12(23), 13365-13373.
Zadek, H., & Risse, I. (2003). Führungskräfte für eine integriertes Management. [Leaders for integrated management]. Springer-Verlag.








How to Cite

Gruenewald, H. (2019). Aligning Business Engineering Education with Contemporary Industry Requirements. The Asian Journal of Technology Management (AJTM), 12(3), 212–225.