Main Article Content
Abstract
Abstract. Huge number of small dairy farmers dispersed in wide are of West Java Indonesia had become a major contributor of fresh-milk production. Dairy-cooperative plays important role in collecting fresh-milk from dairy farmer, conduct pre-processing, and sell fresh milk to large industry and end customers. Some dairy cooperative further process fresh milk into dairy products. The role of dairy cooperative is central to improve the competitiveness of the dairy farmers against others fresh milk producer. This research aims to understand in dairy supply chain especially situation faced by dairy farmer and dairy-cooperative, and to provide recommendation on the new business model for dairy cooperative to empower themselves and improve competitiveness of the dairy farmers. We employ secondary data analysis to understand the situation in the upstream of the dairy supply chain and conjoint analysis to get customer preference as a basis for new business model development for dairy cooperative. Our result suggests that dairy cooperative must proactively collaborate with the owner of an abandon land for seeding forage pasture for the upstream strategy, and focusing value proposition in packaging, local brand, and dairy farmers assistance.
Keywords: Dairy cooperative, empowerment, policy, small dairy farmers, supply chain
Keywords
dairy cooperative
empowerment
policy
small dairy farmers
supply chain
Article Details
License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Copyright @2017. This is an open-access article distributed under the terms of the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License (http://creativecommons.org/licenses/by-nc-sa/4.0/) which permits unrestricted non-commercial used, distribution and reproduction in any medium
How to Cite
Nuryadi, R. T., & Mulyono, N. B. (2019). Proposed Business Model of Dairy Cooperative to Empower Dairy Supply Chain of Dairy Cooperative. The Asian Journal of Technology Management (AJTM), 12(3), 226–242. https://doi.org/10.12695/ajtm.2019.12.3.6
References
-
Abdurachman, A., Wiratno, O., Hakim, M., & Suwandi. (2017). Buku Statistik Data Lahan Tahun 2012-2016. Jakarta: Pusat Data dan Sistem Informasi Pertanian Sekretariat Jendral-Kementrian Pertanian.
Anojan, V., & Subaskaran, T. (2015). Consumer’s preference and consumer’s buying behaviour on soft drinks: a case study in Northern Province of Sri Lanka. Global Journal of Management and Business Research.
Bak, A., & Bartlomiej, T. (2012). Conjoint analysis method and its implementation in conjoint R package.
Beckman, S., & Rosenfield, D. (2008). Operations strategy: competing in the 21st century. New York: McGraw-Hill Irwin.
BPS. (2018, June 30). Produksi Susu Segar menurut Provinsi, 2009-2018. Retrieved August 20, 2019, from Badan Pusat Statistik - Statistics Indonesia: https://www.bps.go.id/linkTableDinamis/view/id/1083
Darmawan, B. (2017). Indonesia 2017 dairy and products annual report. Jakarta: Global Agricultural Information Network.
FAO. (2013). Milk and dairy products in human nutrition. Rome: Food and Agriculture Organization of United Nations.
Fox, P., Guinee, T., Cogan, T., & McSweeney, P. (2017). Fundamentals of Cheese Sciene 2nd edition. New York: Springer.
Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2010). Multivariate data analysis 7th edition. New Jersey: Pearson Education.
Kotler, P. (1999). Kotler on marketing: how to create, win and dominate markets. New York: The Free Press.
Kotler, P., & Keller, K. (2012). Marketing Management. 14th global edition. London: Pearson.
Lefèvre, M. (2014). Do consumers pay more for what they value more? the case of local milk-based dairy products in Senegal. Agricultural and Resource Economics Review, 43(1), 158-177.
Lie, H., Rich, K. M., van der Hoek, R., & Dizyee, K. (2018). An empirical evaluation of policy options for inclusive dairy value chain development in Nicaragua: a system dynamics approach. Agricultural Systems, 164, 193-222.
McDonald, G., & Darmawan, B. (2018). Indonesia 2018 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Melles, T., Laumann, R., & Holling, H. (1999). Validity and reliability of online conjoint analysis. Sawtooth software conference (pp. 31-42). Sequim: Sawtooth Software, Inc.
Morey, P. (2011). Review of indonesia dairy industry development. Jakarta: International Finance Corporation: World Bank Group.
Ngoulma, J. (2015). Consumers' willingness to pay for dairy products: what the studies say?- a meta-analysis.
Oliver, R., & Swan, J. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: a Field survey approach. Journal of Marketng, 53(2), 21-35.
Sugiwaka, T. (2004). Kumpulan Materi Pelatihan Teknologi Kesehatan Pemerahan. Bandung: Proyek Penyebaran Teknologi Sapi Perah Berbasis Sumberdaya Lokal-Kerjasama antara Pemerintah Indonesia cq. Departemen Pertanian dan Dinas Peternakan Provinsi Jawa Barat dengan Pemerintah Jepang cq. JICA.
Viaene, J., Verbeke, W., & Sufiati, M. (2000). Quality guidance toward milk in West Java, Indonesia. Journal of International Food and Agribusiness Marketing, 11(1), 73-88.
Vikarman, A., & Ganesan, K. (2011). Market segmentation of milk - a study on consumer preferences in Kanchipuram District. International Journal of Enterprise Innovaton Management Studies, 2(2), 150-156.
Wright, T., & Darmawan, B. (2016). Indonesia 2016 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Wright, T., & Meylinah, S. (2015). Indonesia 2015 dairy and products annual report. Jakarta: Global Agricultural Information Network.
References
Abdurachman, A., Wiratno, O., Hakim, M., & Suwandi. (2017). Buku Statistik Data Lahan Tahun 2012-2016. Jakarta: Pusat Data dan Sistem Informasi Pertanian Sekretariat Jendral-Kementrian Pertanian.
Anojan, V., & Subaskaran, T. (2015). Consumer’s preference and consumer’s buying behaviour on soft drinks: a case study in Northern Province of Sri Lanka. Global Journal of Management and Business Research.
Bak, A., & Bartlomiej, T. (2012). Conjoint analysis method and its implementation in conjoint R package.
Beckman, S., & Rosenfield, D. (2008). Operations strategy: competing in the 21st century. New York: McGraw-Hill Irwin.
BPS. (2018, June 30). Produksi Susu Segar menurut Provinsi, 2009-2018. Retrieved August 20, 2019, from Badan Pusat Statistik - Statistics Indonesia: https://www.bps.go.id/linkTableDinamis/view/id/1083
Darmawan, B. (2017). Indonesia 2017 dairy and products annual report. Jakarta: Global Agricultural Information Network.
FAO. (2013). Milk and dairy products in human nutrition. Rome: Food and Agriculture Organization of United Nations.
Fox, P., Guinee, T., Cogan, T., & McSweeney, P. (2017). Fundamentals of Cheese Sciene 2nd edition. New York: Springer.
Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2010). Multivariate data analysis 7th edition. New Jersey: Pearson Education.
Kotler, P. (1999). Kotler on marketing: how to create, win and dominate markets. New York: The Free Press.
Kotler, P., & Keller, K. (2012). Marketing Management. 14th global edition. London: Pearson.
Lefèvre, M. (2014). Do consumers pay more for what they value more? the case of local milk-based dairy products in Senegal. Agricultural and Resource Economics Review, 43(1), 158-177.
Lie, H., Rich, K. M., van der Hoek, R., & Dizyee, K. (2018). An empirical evaluation of policy options for inclusive dairy value chain development in Nicaragua: a system dynamics approach. Agricultural Systems, 164, 193-222.
McDonald, G., & Darmawan, B. (2018). Indonesia 2018 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Melles, T., Laumann, R., & Holling, H. (1999). Validity and reliability of online conjoint analysis. Sawtooth software conference (pp. 31-42). Sequim: Sawtooth Software, Inc.
Morey, P. (2011). Review of indonesia dairy industry development. Jakarta: International Finance Corporation: World Bank Group.
Ngoulma, J. (2015). Consumers' willingness to pay for dairy products: what the studies say?- a meta-analysis.
Oliver, R., & Swan, J. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: a Field survey approach. Journal of Marketng, 53(2), 21-35.
Sugiwaka, T. (2004). Kumpulan Materi Pelatihan Teknologi Kesehatan Pemerahan. Bandung: Proyek Penyebaran Teknologi Sapi Perah Berbasis Sumberdaya Lokal-Kerjasama antara Pemerintah Indonesia cq. Departemen Pertanian dan Dinas Peternakan Provinsi Jawa Barat dengan Pemerintah Jepang cq. JICA.
Viaene, J., Verbeke, W., & Sufiati, M. (2000). Quality guidance toward milk in West Java, Indonesia. Journal of International Food and Agribusiness Marketing, 11(1), 73-88.
Vikarman, A., & Ganesan, K. (2011). Market segmentation of milk - a study on consumer preferences in Kanchipuram District. International Journal of Enterprise Innovaton Management Studies, 2(2), 150-156.
Wright, T., & Darmawan, B. (2016). Indonesia 2016 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Wright, T., & Meylinah, S. (2015). Indonesia 2015 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Anojan, V., & Subaskaran, T. (2015). Consumer’s preference and consumer’s buying behaviour on soft drinks: a case study in Northern Province of Sri Lanka. Global Journal of Management and Business Research.
Bak, A., & Bartlomiej, T. (2012). Conjoint analysis method and its implementation in conjoint R package.
Beckman, S., & Rosenfield, D. (2008). Operations strategy: competing in the 21st century. New York: McGraw-Hill Irwin.
BPS. (2018, June 30). Produksi Susu Segar menurut Provinsi, 2009-2018. Retrieved August 20, 2019, from Badan Pusat Statistik - Statistics Indonesia: https://www.bps.go.id/linkTableDinamis/view/id/1083
Darmawan, B. (2017). Indonesia 2017 dairy and products annual report. Jakarta: Global Agricultural Information Network.
FAO. (2013). Milk and dairy products in human nutrition. Rome: Food and Agriculture Organization of United Nations.
Fox, P., Guinee, T., Cogan, T., & McSweeney, P. (2017). Fundamentals of Cheese Sciene 2nd edition. New York: Springer.
Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2010). Multivariate data analysis 7th edition. New Jersey: Pearson Education.
Kotler, P. (1999). Kotler on marketing: how to create, win and dominate markets. New York: The Free Press.
Kotler, P., & Keller, K. (2012). Marketing Management. 14th global edition. London: Pearson.
Lefèvre, M. (2014). Do consumers pay more for what they value more? the case of local milk-based dairy products in Senegal. Agricultural and Resource Economics Review, 43(1), 158-177.
Lie, H., Rich, K. M., van der Hoek, R., & Dizyee, K. (2018). An empirical evaluation of policy options for inclusive dairy value chain development in Nicaragua: a system dynamics approach. Agricultural Systems, 164, 193-222.
McDonald, G., & Darmawan, B. (2018). Indonesia 2018 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Melles, T., Laumann, R., & Holling, H. (1999). Validity and reliability of online conjoint analysis. Sawtooth software conference (pp. 31-42). Sequim: Sawtooth Software, Inc.
Morey, P. (2011). Review of indonesia dairy industry development. Jakarta: International Finance Corporation: World Bank Group.
Ngoulma, J. (2015). Consumers' willingness to pay for dairy products: what the studies say?- a meta-analysis.
Oliver, R., & Swan, J. (1989). Consumer perceptions of interpersonal equity and satisfaction in transactions: a Field survey approach. Journal of Marketng, 53(2), 21-35.
Sugiwaka, T. (2004). Kumpulan Materi Pelatihan Teknologi Kesehatan Pemerahan. Bandung: Proyek Penyebaran Teknologi Sapi Perah Berbasis Sumberdaya Lokal-Kerjasama antara Pemerintah Indonesia cq. Departemen Pertanian dan Dinas Peternakan Provinsi Jawa Barat dengan Pemerintah Jepang cq. JICA.
Viaene, J., Verbeke, W., & Sufiati, M. (2000). Quality guidance toward milk in West Java, Indonesia. Journal of International Food and Agribusiness Marketing, 11(1), 73-88.
Vikarman, A., & Ganesan, K. (2011). Market segmentation of milk - a study on consumer preferences in Kanchipuram District. International Journal of Enterprise Innovaton Management Studies, 2(2), 150-156.
Wright, T., & Darmawan, B. (2016). Indonesia 2016 dairy and products annual report. Jakarta: Global Agricultural Information Network.
Wright, T., & Meylinah, S. (2015). Indonesia 2015 dairy and products annual report. Jakarta: Global Agricultural Information Network.