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• Development of Promotional Activities and the Creation of Personal Selling Standard Operating Procedure (SOP) of UMKM Pecel Madiun Bu Pardi

  Avila Nadia Putri , Rambat Lupiyoadi

  2026-06-30

  Abstract View : 8

  PDF downloads: 9
• Implementation of SOP Personal Selling and Website Development for B2B MSME: A Case Study of MSME Business Coaching

  Luthfi Permana , Rambat Lupiyoadi

  2026-06-30

  Abstract View : 9

  PDF downloads: 7