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• Marketing Goes Undercover; An Experimental Study on Undercover vs. Disclose Marketing in Social Media, The Moderating Role of Advertising Source

  Thariq Ikram , Nurrani Kusumawati

  Abstract View : 70

  PDF downloads: 95
• An Explaratory Study of Cosmetics Purchase Intention Attributes: A Study of Indonesian Local Cosmetics Brand in Jakarta and Bandung

  Nadya Fionalita , Nurrani Kusumawati

  Abstract View : 60

  PDF downloads: 77
• The Drivers for Acceptance of Non-Credit Card Installment Services

  Indira Dara Safira , Nurrani Kusumawati

  Abstract View : 50

  PDF downloads: 29
• Exploring the Impact of National Culture on Mobile Payment

  Riyadita Kamilah , Nurrani Kusumawati

  Abstract View : 49

  PDF downloads: 47
• The Influence of Trust Factors on Customer Motivation to Use Virtual Assistant in Indonesian Telecommunication Company

  Stephanie Jeanny , Nurrani Kusumawati , Arfenia Nita

  2026-06-30

  Abstract View : 11

  PDF downloads: 10
• Willingness to Pay (WTP) for Clean Public Toilet in Indonesia

  Fernando Fernando , Nurrani Kusumawati , Fitri Aprilianty

  2026-06-30

  Abstract View : 8

  PDF downloads: 6
• The Impact of Micro-Influencer on Brand Image and Purchase Intention on Local Culinary Products in Instagram

  Gita Fitri Rizky Zaharani , Nurrani Kusumawati , Fitri Aprilianty

  2026-06-30

  Abstract View : 11

  PDF downloads: 6
• Factors Affecting Makeup Products Online Impulsive Buying Behavior on Tiktok

  Farsya Fadillah , Nurrani Kusumawati

  2026-06-30

  Abstract View : 11

  PDF downloads: 12
• The Analysis Of Purchase Intention Towards Customer Decision In Dental Clinic

  Siti Hanyfah Hurum'in Jannati , Nurrani Kusumawati

  2022-12-31

  Abstract View : 71

  PDF downloads: 49
• Factors Influencing Customer Satisfaction and Loyalty of Online Educational Platform in Indonesia: Analysis of E-Service Quality Factors

  Samuel Michael Endwi , Nurrani Kusumawati

  2026-06-30

  Abstract View : 27

  PDF downloads: 15
• The Influence of Male Beauty Influencer Review on Social Media Towards Female Purchase Intention on Local Cosmetic Products

  Nadine Alichaputri Witami , Nurrani Kusumawati

  2022-12-31

  Abstract View : 160

  PDF downloads: 79
• The Influence of Storytelling Approach Towards Bandung Citizens’ Empathy to Behaviour Intention on Waste Management Service

  Minaria Chantika , Nurrani Kusumawati

  2026-06-30

  Abstract View : 8

  PDF downloads: 6
• Analyzing Customer Intention to Continuously Use Starbucks Indonesia as a Branded Mobile Food Ordering App

  Fayza Raizan Widhiantari , Nurrani Kusumawati

  2022-12-31

  Abstract View : 111

  PDF downloads: 129