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• Capture the Customer Product Attributes Preferences that Influence Purchase Decision of Hand Sanitizer During Covid-19

  Syafa Isna Nabilla Risafitri , Arfenia Nita , Utomo Sarjono Putro

  2026-06-30

  Abstract View : 14

  PDF downloads: 5
• Determining Factors that Influence the Intention to Use Beauty Service Platform

  Shafira An Nasmah , Arfenia Nita

  2026-06-30

  Abstract View : 11

  PDF downloads: 6
• The Analysis of Offline Store Attributes Towards Customer Purchase Behavior During COVID-19 in the Cosmetic Industry

  Pasasa Fridericiana Marie , Utomo Sarjono Putro , Arfenia Nita

  2026-06-30

  Abstract View : 9

  PDF downloads: 6
• The Impact of Green Marketing on the Purchase of Green Consumer Goods

  Hemadanda Muhammad , Arfenia Nita

  2026-06-30

  Abstract View : 9

  PDF downloads: 6
• The Influence of Trust Factors on Customer Motivation to Use Virtual Assistant in Indonesian Telecommunication Company

  Stephanie Jeanny , Nurrani Kusumawati , Arfenia Nita

  2026-06-30

  Abstract View : 11

  PDF downloads: 10