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• Factors Affecting Purchase Intention Towards Male Grooming Product

  Khairul Arifin , Annisa Rahmani Qastharin

  Abstract View : 78

  PDF downloads: 131
• The Impact of Beauty Influencers Review on Purchase Intention of Generation Z Towards Local Beauty Brands

  Gabriella Sondang Debora Pardede , Annisa Rahmani Qastharin

  2026-06-30

  Abstract View : 9

  PDF downloads: 6
• The Influence of Promotional Mix Toward Customer Buying Decision in the Z Minimarket

  Arina Sabila Rahma , Annisa Rahmani Qastharin

  2026-06-30

  Abstract View : 9

  PDF downloads: 4
• What Makes a Video Viral? The Analysis of Viral Video Attributes Towards Video Marketing in Indonesia’s Health and Beauty Industry

  Eunike Putri Permata Murthy , Annisa Rahmani Qastharin

  2022-12-31

  Abstract View : 72

  PDF downloads: 90