Journal of Innovation, Business and Entrepreneurship

Journal of Innovation, Business and Entrepreneurship is intended to be an effective channel of communications and knowledge sharing among various types of stakeholder interested in the study of innovation, business and entrepreneurship, both from a theoretical and practical perspective. While theoretical aspects are considered as important, the journal however tends to be focussed more on practical aspects of innovation, business and entrepreneurship. A distinctive feature of the journal is in addressing issues of innovation, business and entrepreneurship in start-ups and micro/small-and-medium enterprises located in developing countries, in particular the ones that are in the ASEAN region. The journal deals with topics such as on the criticality of innovation for companies, how innovation emerges in particular companies, how creativity plays a critical role for innovation, how business model is developed, how new product development is managed, how start-ups can be managed efficiently and effectively from an operations perspective, how commercialization of new product is effectively managed, how start-ups can penetrate to the market and increase their market share, what organisational aspects influence the success of entrepreneurship and innovation (e.g., human capital, decision making, organisation structure, project management), how financial aspects are addressed in activities related to innovation and entrepreneurship, how institution influences entrepreneurship, what kinds of business ecosystem that are favourable for start-ups, and what appropriate government policies that foster innovation, business and entrepreneurship.  The targeted readers of this journal are student, researcher, practitioner and policy maker whom are interested on issues of innovation, business and entrepreneurship in start-ups and small-and-medium enterprises located in developing countries. The journal publishes both original empirical research and conceptual papers. 

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Vol 1, No 1 (2016)

Table of Contents


Effects of Using Hashtag, Celebrity Endorsement and Paid Promotion Objective Achievement in Instagram (Case Study:Women Fashion Brand) PDF
Susi Lestari, Leo Aldianto 1-7
Analysis the Effect of Promotion Mix Strategy to Increase Sales on Consignment System Toward Food and Beverage PDF
Dian Mutiah Laraswati, Dina Dellyana 8-14
Developing Supply Chain Strategy to Overcome the Lack of Production Capacity, Case Study : Sangkuriang Situ Mukti PDF
Mochammad Nurcahyo, Wawan Dhewanto 15-21
Accounting System Design for Small and Medium Agriculture Business in West Java PDF
Ibrahim Risyad Effendhy, Acip Sutardi 22-28
Business Development Strategy of Culinary Start-Up (A Case Study of Kedai Mas Gibo) PDF
Muhammad Gilang Perdana Hamim, Dwi Larso 29-42
Process Performance Analysis to Minimize Production Cost of Start-Up Culinary Business PDF
Hadiyan Prabowo, Desy Anisya Farmaciawaty 43-62
Analysis and Improvement of Service Quality in Order to Achieve Customer Loyalty (Case Study : Savarna Spa) PDF
Rosita Rosita, Dwi Larso 63-69
The Effect of Online Shopping Preference on Social Media and Webstore to Purchase Decision of Start-Up Company PDF
Atika Sari Pohan, Evy Rachmawati 70-79
Analysis the Factor of Customer Satisfaction in Service Business (Case of Spa Business) PDF
Marcha Monita Ayu Putri, Evy Rachmawati